Director, Digital Tools

Director, Digital Tools

Location: Flexible / Hybrid | Travel as Required

Reports To: Chief Technology Officer

Who We Are

Fencing Supply Group (FSG) is the leading North American distributor and manufacturer of fencing and outdoor living products. Through a combination of local relationships, operational excellence, and national scale, FSG serves professional contractors across residential, commercial, industrial, and infrastructure markets.

We are committed to building a scalable, technology-enabled organization that delivers exceptional customer experiences, supports profitable growth, and creates operational efficiencies across our network.

Why This Role Matters

The Director, Digital Tools is responsible for driving adoption, optimization, and continuous improvement of FSG's digital tools and technologies across the enterprise.

This role serves as the bridge between business operations and technology, ensuring digital solutions improve customer experience, increase employee productivity, enhance operational efficiency, and support FSG's long-term growth strategy.

Success in this role directly influences:

• Digital adoption and utilization across the organization
• Employee productivity and efficiency
• Customer experience and self-service capabilities
• Data visibility and decision-making
• Process standardization and scalability
• Operational excellence and business performance

Position Summary

The Director, Digital Tools leads the implementation, enhancement, governance, and adoption of business technologies that support Sales, Operations, Supply Chain, Customer Service, and Corporate functions.

This role partners closely with Operations, Sales, Finance, Marketing, HR, and IT teams to identify opportunities where technology can simplify workflows, improve data quality, automate manual processes, and deliver measurable business value.

The Director will serve as the business owner for key digital platforms, prioritize enhancement opportunities, drive user adoption, and ensure technology investments generate meaningful operational and financial returns.

What Success Looks Like

• Increased adoption and utilization of enterprise digital tools
• Improved employee productivity through automation and workflow enhancements
• Enhanced customer experience through digital capabilities and self-service tools
• Better visibility into operational and commercial performance
• Standardized business processes across branches and functions
• Strong partnership between business leaders and technology teams
• Clear measurement of ROI from digital investments

Key Responsibilities

1. Digital Tool Strategy & Governance

• Develop and execute the roadmap for business-facing digital tools and technologies.
• Prioritize enhancements, integrations, and new capabilities based on business value.
• Establish governance, standards, and adoption expectations for digital platforms.
• Ensure digital initiatives align with enterprise objectives and operational priorities.

2. Business Partnering & Process Improvement

• Collaborate with Sales, Operations, Supply Chain, Finance, and Marketing leaders to identify technology-enabled improvement opportunities.
• Translate business needs into actionable technology solutions.
• Identify workflow inefficiencies and implement scalable digital solutions.
• Champion continuous improvement and automation initiatives.

3. Adoption & Change Management

• Drive enterprise adoption of digital tools through communication, training, and support.
• Develop metrics and reporting to monitor utilization and effectiveness.
• Partner with business leaders to promote accountability for adoption.
• Lead change management efforts for major technology initiatives.

4. Data, Reporting & Analytics

• Support development of dashboards and reporting tools that improve business visibility.
• Partner with stakeholders to define key performance indicators and success metrics.
• Promote data accuracy, consistency, and accessibility across systems.
• Leverage analytics to identify trends, opportunities, and operational improvements.

5. Cross-Functional Leadership

• Serve as a liaison between business teams, IT, vendors, and implementation partners.
• Coordinate cross-functional project teams to ensure successful execution.
• Manage priorities, timelines, risks, and stakeholder communication.
• Support M&A integration activities related to digital tools and business systems.

Qualifications & Experience Required

• 7+ years of experience in business systems, digital transformation, operations, technology, or related fields.
• Demonstrated success leading enterprise software implementations or digital initiatives.
• Experience driving change management and technology adoption.
• Strong project management and stakeholder engagement skills.
• Ability to influence across functions and levels of the organization.
• Strong analytical, organizational, and problem-solving capabilities.

Preferred

• Experience in distribution, manufacturing, building products, construction, or industrial markets.
• Experience with CRM, ERP, eCommerce, analytics, or productivity platforms.
• Background in business process improvement and automation.
• Experience in a high-growth or private-equity-backed environment.
• Familiarity with acquisition integration activities and scalable operating models.

Key Competencies

• Strategic thinking with hands-on execution
• Digital and business acumen
• Continuous improvement mindset
• Strong communication and influencing skills
• Data-driven decision making
• Change leadership
• Cross-functional collaboration
• Project and program management
• Customer-focused problem solving
• Accountability and results orientation

Success in This Role Looks Like

• Digital tools are consistently adopted and leveraged across the enterprise.
• Employees spend less time on manual processes and more time serving customers.
• Business leaders have greater visibility into performance through reliable data and reporting.
• Technology investments deliver measurable improvements in growth, productivity, and profitability.
• Digital capabilities support scalability, acquisitions, and long-term value creation.
• FSG develops a sustainable competitive advantage through effective use of technology and data.