Director, Marketing

Description Develops and executes integrated marketing strategies that align with organizational goals, support revenue growth, and strengthen brand awareness. Leads brand strategy, positioning, messaging, and visual identity to ensure a compelling and consistent presence across all channels and touchpoints. Owns the annual marketing plan, budget, and resource allocation process, ensuring effective prioritization and return on investment. Directs internal and external communications, including press releases, executive messaging, newsletters, thought leadership content, and crisis communications. Lead and manage relationships with external marketing agencies and partnerships (creative, media, digital, PR), ensuring alignment with business objectives and brand standards. Oversees the development and execution of targeted demand generation and direct marketing campaigns to drive customer acquisition, retention, and engagement. Establishes audience segmentation and messaging strategies for email, print, digital, and other direct communication channels to improve relevance and campaign performance. Leads lead-generation strategy and campaign performance analysis, leveraging marketing data and ROI insights to optimize targeting, conversion, and pipeline contribution. Coordinates multi-channel campaigns across digital, print, social media, events, and partner channels to maximize reach and business impact. Ensures consistent tone, voice, and brand alignment across all communications, content, and customer-facing materials. Leads digital marketing strategy, including SEO, SEM, email marketing, website optimization, analytics, and social media engagement. Monitors and analyzes performance metrics to evaluate effectiveness, identify opportunities, and continuously improve marketing outcomes. Oversees website strategy, content governance, and user experience to ensure the company’s digital presence supports brand credibility and business objectives. Builds and maintains relationships with media, industry partners, agencies, and other external stakeholders to expand visibility and support strategic initiatives. Serves as a key communications leader for public relations initiatives and reputation management efforts. Leads, coaches, and develops the marketing team while fostering collaboration, accountability, innovation, and high performance. Partners cross-functionally with sales, product management, leadership, and other business stakeholders to align marketing priorities with commercial objectives. Qualifications Skills Behaviors : Motivations : Education Experience Licenses & Certifications Crane Authentication