Director - Marketing

The Marketing team is responsible for creating, optimizing, and directing internal and external marketing communication. They develop, implement, and execute strategic marketing plans to enhance the Avant brand and to attract potential Healthcare Professionals (HCPs), Clients, and Corporate Associates.

The Director, Marketing is responsible for leading enterprise marketing strategy, brand positioning, market expansion, and revenue-aligned performance. This role translates business priorities into an integrated marketing strategy, establishes clear contribution goals for client acquisition and HCP recruitment, develops the marketing team, and advises executive leadership through customer, competitive, and performance insights.

Essential Functions of the Job

• Lead, coach, and develop marketing leaders and team members through clear goals, accountability, feedback, succession planning, and capability development
• Establish and drive short- and long-term marketing strategies aligned with corporate growth objectives, revenue targets, and enterprise priorities
• Translate executive priorities into a prioritized marketing roadmap supporting healthcare facility acquisition, HCP recruitment, employer brand, and future workforce solutions
• Lead cross-functional planning with internal teams to align target segments, value propositions, investment priorities, and go-to-market plans
• Own annual marketing planning, budget recommendations, capacity planning, and portfolio prioritization
• Establish annual marketing contribution goals for marketing-sourced and marketing-influenced demand across client and HCP audiences
• Partner with internal departments to define funnel expectations, improve conversion performance, and address gaps in client demand and pipeline quality or velocity
• Hold functional owners accountable for channel, campaign, lifecycle, and conversion performance while using executive dashboards to guide decisions
• Communicate marketing performance, risks, insights, and investment recommendations to executive stakeholders
• Own enterprise brand strategy, messaging architecture, thought leadership, public relations, and reputation priorities
• Use customer research, market intelligence, and competitive analysis to strengthen differentiation and guide strategic choices
• Identify and evaluate opportunities for new services, workforce categories, geographic expansion, partnerships, and market segments
• Ensure messaging is relevant to healthcare facilities as the primary customer while supporting clear, audience-specific value propositions for HCPs and other stakeholders
• Define functional ownership across strategy, growth, digital systems, analytics, creative, content, and campaign execution
• Oversee agency and vendor strategy, ensuring partners are used effectively and deliver measurable value
• Drive an operating rhythm that improves prioritization, decision speed, collaboration, and execution quality
• Set strategic direction for marketing that supports workforce solutions, global recruitment, international workforce programs, and culturally diverse audiences
• Lead adoption of AI-enabled marketing capabilities to improve research, personalization, content development, analytics, and productivity
• Evaluate emerging technologies and automation opportunities while ensuring responsible use, data quality, brand integrity, and appropriate governance

Marginal Functions of the Job

• Other duties as assigned

Normal Work Schedule

This is a full-time position. Standard business hours are Monday through Friday 8:00 AM to 5:00 PM. Additional time outside of these hours may be needed to complete the essential functions of the job.

Education, Training, and Experience

• Bachelor’s degree required , or equivalent combination of education and experience will be considered
• Minimum of 8 years of progressive marketing experience, including a minimum of 4 years leading people, teams, or major marketing functions
• Proven experience developing integrated B2B marketing strategies tied to growth, pipeline, and measurable business outcomes
• Demonstrated strength in brand strategy, market positioning, customer insights, budget management, executive communication, and cross-functional leadership
• Experience in healthcare, staffing, workforce solutions, global services, or another complex B2B environment strongly preferred
• Working knowledge of digital marketing, marketing automation, analytics, CRM platforms, attribution, and AI-enabled marketing tools

Job Level Competencies

• Technical Skills:Intermediate ability to perform technical skills required for job role. This may include the use of specific technology, knowledge of job-specific tasks and concepts, etc. Intermediate ability to handle routine tasks and non-routine tasks; and handle tasks with high level of complexity with no guidance, and to oversee and guide others to do similar tasks.
• Communicates Effectively:Intermediate ability to delineate workstreams clearly through their leaders to associates in their department(s), with a vision of the final goal or deliverable. Sometimes communicates using special skills, such as negotiating or attempting to influence Senior and Executive Level leaders or customers. Intermediate skills in Conflict Resolution, Emotional Intelligence (self & social awareness & management), Interpersonal Communication, Group Dynamics.
• Develops Self & Others:Intermediate ability to collaborate with other Directors and Senior Managers to develop departmental strategic plans and objectives. Intermediate ability to coach and mentor a medium-large sized department of other leaders with direct reports. Intermediate ability to identify skill gaps within their team and procure appropriate development resources. Seeking opportunities to develop leadership skills. Effectively coaches team members through humble inquiry and relationship management.
• Builds Networks: Intermediate ability to utilize networking influence to change the thinking of, or gain acceptance from others in sensitive situations. Advanced ability to create and maintain impactful and influential networks including other senior leaders, major customers, and/or industry professionals.
• Delegates Effectively:Intermediate ability to manage activities and culture of one or more departments. Advanced ability to exercise supervision in terms of cost, methods, staffing, engagement, and overall results produced. Consistently and clearly assigns projects/tasks to teams within the department(s) and ensures clear communication between cross-functional departments and teams.
• Drives Engagement:Advanced ability to assure the associates feel valued within the organization and care about their work and about company performance. Advanced ability to identify and implement improvements based on feedback from employee engagement survey data. Encourages and models the desire for learning and involvement in company/community impact initiatives.
• Drives Vision & Purpose:Intermediate ability to participate in corporate development of methods, techniques and evaluation criteria for projects, programs, and people. Intermediate participation in vision casting for one or more departments and champions it to others, connecting to broader company mission.
• Strategic Mindset:Intermediate ability to work on issues of a diverse scope where the analysis requires an evaluation of organizational objectives and strategic approach. Intermediate ability to think strategically and analyze business trends across multiple teams or departments, considering broader organizational impacts.

Required Licenses, Certifications, and Other Specific Requirements of Law

• Health Insurance Portability and Accountability Act (HIPAA) certification and ability to obtain and maintain
• Must have valid passport, or able to obtain a passport to complete international travel as required

Other Characteristics of the Position

Physical Demands:

• Stationary desk work for extended periods at a time
• Regularly required to communicate
• Infrequent lifting of office supplies up to 20 lbs.
• Vision abilities including close vision and ability to adjust focus

Work Environment:

• This job operates in a professional office environment.
• This role routinely operates standard office equipment.
• International Travel may be required

Statement of Responsibility for Confidential Data

• Has access to, and requires daily use of, confidential records.
• Required by federal law to maintain strict confidentiality of “Avant” employee information and maintain security of such information.
• Proprietary Information and Non-Conflict Agreement required.

Smoking/vaping and the use of tobacco products are prohibited on all Company premises, including indoor and outdoor areas, parking lots, and Company-owned vehicles.

As part of our employment process, candidates who receive a conditional offer may be required to undergo pre-employment drug testing.