Director, Marketing

Are you looking for a place where you can bring your passion for developing long-range marketing strategies?

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

The Director, Marketing is responsible for leading the development, execution, and optimization of national and local marketing initiatives that support brand growth, customer acquisition, and franchise owner performance. Reporting to the Senior Director, Marketing, this role translates established brand marketing strategies into actionable annual marketing plans, programs, and campaigns that drive measurable business results.

This position oversees assigned marketing programs, manages day-to-day marketing operations, and provides leadership and direction to marketing team members. The Director partners with franchise operations, internal Centers of Excellence, external agencies, and franchise owners to ensure marketing initiatives are effectively implemented, aligned with brand objectives, and continuously improved based on performance insights. The Director, Marketing plays an important role in connecting national marketing initiatives with local franchise owner needs, ensuring consistent brand execution while identifying opportunities to improve marketing effectiveness, customer engagement, and revenue performance.

Bring your experience and be empowered to innovate.

As a Director on the Mosquito Joe Marketing team, a typical day for you will include:

• Execute annual national and local marketing plans, campaigns, and programs aligned with the overall brand strategy and priorities established by the Senior Director, Marketing.

• Lead the implementation of integrated marketing initiatives across digital, traditional, CRM, and other relevant channels to support customer acquisition, brand awareness, and revenue growth.

• Manage assigned marketing programs and budgets, monitor expenditures, evaluate performance, and recommend adjustments to improve marketing effectiveness and return on investment.

• Partner with franchise owners and Franchise Business Coaches to support local marketing planning, campaign execution, and performance improvement initiatives.

• Oversee local performance marketing activities, providing guidance, resources, and recommendations to help franchise owners strengthen market presence and achieve customer acquisition and revenue objectives.

• Collaborate with internal Centers of Excellence, including Digital, CRM, PR, Creative, and Analytics, to coordinate campaign development, execution, and performance measurement.

• Manage relationships with assigned external agencies, vendors, and marketing partners to ensure timely delivery, quality execution, and alignment with established marketing objectives and budgets.

• Monitor and analyze national and local marketing performance, including ROI, ROAS, customer acquisition, and revenue trends, and provide actionable recommendations to improve results.

• Support the development and execution of marketing communications, brand meetings, franchise events, advisory councils, newsletters, and training resources to strengthen franchise engagement and brand consistency.

• Coordinate marketing support for new franchise owner onboarding and ramp-up, ensuring access to appropriate marketing plans, tools, and resources.

• Lead, coach, and develop assigned marketing team members, establishing performance expectations, providing feedback, and ensuring accountability for team deliverables and results.

• Identify opportunities to improve marketing processes, campaign execution, reporting, and collaboration across internal teams and franchise stakeholders.

Bring your skills and be inspired to achieve success.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• 10+ years of progressive experience in marketing, brand management, or related functions, including at least 3–5 years of people management experience.

• Demonstrated experience developing and executing integrated marketing plans and campaigns that support customer acquisition, brand growth, and business performance.

• Experience managing marketing budgets, evaluating campaign performance, and measuring return on investment.

• Experience collaborating with cross-functional teams, external agencies, and business stakeholders.

• Strong understanding of digital and traditional marketing channels, consumer insights, and performance measurement.

• An equivalent combination of education and relevant experience may be considered.

Preferred Qualifications

• MBA or advanced degree in Marketing, Business Administration, or a related field.

• Experience in franchise systems, home services, consumer services, retail, or other multi-location businesses.

• Experience managing national advertising funds, local marketing programs, or significant multi-market marketing investments.

• Experience leading marketing strategy for a large brand or multi-location organization with substantial revenue and budget accountability.

• Work Environment & Schedule:

• Full-time, Monday–Friday, 8:00 AM–5:00 PM CT.

• Hybrid work model

• Office locations:

• 500 E John Carpenter Fwy, Irving, TX

• 1010 N University Parks Drive, Waco, TX.

• Competitive Pay: Commensurate with experience.

• Benefits: Comprehensive benefit offerings available through: Neighborly Benefits

• Financial Benefits: Equity and bonus opportunities.

Physical Requirements:

The physical demands described here are representative of those required to successfully perform the essential functions of this role. The Associate must be able to stand and sit in an office environment; see, hear, and communicate effectively; and use standard office equipment and computers. This role also requires the ability to lift and move equipment, supplies, and materials, including items weighing up to 25 pounds.  

The Associate is exposed to typical office working conditions. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. These statements are intended to describe the general nature and level of work performed and are not an exhaustive list of all responsibilities. We reserve the right to modify this job description at any time.  

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand:

About Us

Neighborly is a local network of home service brands that will connect you to very specific vetted local experts. Our family of service professionals work with rigorous quality standards to repair, maintain, and enhance your home. Neighborly has been in operation since 1981. Since that time—when we started with just one brand—we’ve grown to a community of over 28 global consumer brands focused on repairing, maintaining and enhancing customers’ homes and properties. More than 40 years later, 5,500 franchise owners in six countries all over the globe now represent our service-based franchise company.

Neighborly’s Family of Home Service Brands:

Neighborly
Aire Serv
Dryer Vent Wizard
Five Star Painting
Glass Doctor
HouseMaster
Molly Maid
Mosquito Joe
Mr. Appliance
Mr. Electric
Mr. Handyman
Mr. Rooter Plumbing
Portland Glass
Precision Door Service
Rainbow Restoration
Real Property Management
ShelfGenie
The Grounds Guys
Window Genie
ProTect Painters