Director, Media

Flex Your Rolodex: You have a rolodex of media that you’ve developed relationships with over the years and will actually pick up when you call. You have go-to media contacts based in the Los Angeles area. You're one of the first to find out when a key contact moves to a new outlet or goes the freelancer route.

Know the Ecosystem: You know how people actually consume news today and understand the developing media ecosystem. You are just as comfortable navigating niche newsletters, podcasts, and digital news creators as you are with traditional outlets. You follow the key news influencers shaking up social media and know how to build the earned relationships that turn them into brand advocates.

Lead the Strategy: You’ll craft media strategies that include enticing stories that range from proactive big-idea pitches to lightning-fast reactive moments. You'll also support the transformation of new product announcements and campaign launches into compelling narratives.

Secure the Coverage: You will play an integral role in the entire earned media lifecycle, from planning and pitching to recapping results. This includes leading media days for talent partners such as celebrities, athletes, reality stars, and top-tier influencers, inclusive of securing interview opportunities, scheduling out the day and staffing.

Provide Expert Counsel: You will serve as the go-to media resource for larger agency client teams, helping them "think like an editor" and craft stories that journalists actually want to tell. You are also confident sharing media POVs directly with clients on weekly status calls.

Quality Control: You pride yourself on having a sharp eye for detail. You will edit and quality-check all media materials including pitches, lists, key messages, audits, and briefing books to ensure our work is always top-notch and error free.

Mentor the Pack: You’ll have the opportunity to coach the internal team and larger agency client teams on how earned media drives a brand’s success. You’ll build a culture of camaraderie by delegating effectively, anticipating roadblocks, and providing the feedback your team needs to level up, with the opportunity to grow a team in the Los Angeles area.

Navigate the New: Have a deep understanding of emerging media, know your way around GEO (Generative Engine Optimization) and understand how LLMs/AI are changing the way people discover and consume news.

Drive Collaboration: Participate in agency brainstorms for new business and current programs, bringing a media-first lens to every creative idea.

Connect the Dots: Take a tiny data insight or a consumer trend and turn it into a full-blown editorial strategy that resonates with media outlets.

Stay Cool Under Pressure: Juggle multiple high-stakes projects and tight deadlines without breaking a sweat.

Be Agile: Travel to client locations, headquarters, or staff events when asked, and work effectively with team members across different cities and time zones.