Director of Brand Marketing- EZRA

Description

Job Role: Director of Brand Marketing

Location: London, UK – Hybrid, 3 days per week

Who We Are

We believe everyone can be better with a coach… and we won’t stop until we get there.

Coaching changes people’s lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That’s why we’ve made it easy for more people – not just those at the top – to benefit from the world’s best coaches. This is true of our EZRA team. We believe a happy team is a productive one.

We help our people grow, to care deeply about and be proud of what we do.

The Role

EZRA is loved by the people who know us – and this is the role that makes sure far more people do. Reporting directly to the SVP of Brand, Creative and Product Marketing, you’ll lead brand marketing globally at the moment EZRA is setting its boldest ambition yet and investing in brand as never before. Your mandate is to make EZRA famous with the people who buy enterprise coaching: set the brand plan, lead our first major brand campaign, turn world-class talent partnerships into stories the market remembers, and build content, social and media into an always-on engine. This is a hands-on strategic role: you’ll be setting direction and doing the work.

What You’ll Do

• Own EZRA’s global brand plan - defining how we build awareness and preference, the calendar, the investment and the measures that prove it is working.
• Lead our first of many major brand campaign from brief to launch: select and direct creative and media agencies, shape the idea, and see it through production and into market.
• Own paid brand media: set the audience and media approach with one global agency, decide where the investment goes, and report on what it delivers.
• Build content and social into an always-on engine – a planned programme of content, social and executive thought leadership that replaces one-off pieces.
• Turn talent partnerships into more than a logo: create campaigns, content and events with world-class talent that reach far beyond the room.
• Direct PR and reputation: lead our PR partners and work with group communications to shape and land the category story for human and AI coaching.
• Shape the brand’s role in our flagship moments and events, working with the regional teams who deliver them.
• Establish the operating model between global brand and regional marketing teams, ensuring one brand in every market with room for local adaptation.
• You will be the guardian of what must remain globally sacred – the brand idea, the campaign and the creative standard – and what regional teams can and should adapt to win locally.
• Manage and develop a team across content, social and brand partnerships; grow the team over time as scope and ambition expand.
• Own accountability for brand’s contribution to growth.
• Track and report on brand metrics – awareness, share of voice, branded search, and the pipeline they influence – and use them to sharpen the work.

About You

• 10 – 12+ years in brand marketing, with significant experience leading brand for a B2B or enterprise business.
• Demonstrated ability to take a brand from little known to category leader – not simply maintain one that was already famous.
• Deep experience across the full brand remit: brand strategy, integrated campaigns, paid media, content, social, PR and partnerships.
• Paid media fluency: you have planned and run significant brand media budgets and can say what the investment buys before it is spent.
• Experience marketing to enterprise buyers in the United States, clearly visible in your record.
• Track record of working with high-profile talent or ambassadors and turning a partnership into campaigns that perform.
• Strong creative judgement and writing – you can write the brief, shape the idea and tell good work from great work.
• Experience choosing, briefing and leading creative and media agencies through a major campaign.
• Comfort working across regions and with senior leadership, earning trust through the quality of your work.
• Ideally: experience in HR tech, L&D, talent, coaching, professional services or an adjacent enterprise people platform.
• Ideally: a mix of consumer and B2B brand experience, bringing consumer-grade craft to an enterprise audience.

Life at EZRA

• Your Own World-class Coach to help you grow personally and professionally.
• Coaching for Friends and Family because coaching is a gift worth passing on.
• Charity Days to support the causes close to your heart.
• Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
• Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
• Regional benefits flex to fit your location and lifestyle.
• A welcoming place to do your best work. Comfortable, collaborative and inclusive.