Director of Brands

Who We Are

At Nature's Touch, you're not just building a career; you're joining a trailblazing team that believes in the power of collaboration, diversity, and continuous learning.

Since 2004, we've been on a fast-growing journey from a small startup to a global leader in private-label frozen food manufacturing. With modern facilities across North America - including two plants in Canada, two in the U.S., and one in Mexico - we proudly supply millions of households worldwide. What drives us is simple: a commitment to quality, innovation, and sustainability.

We're shaping the future of frozen fruit - and we'd love for you to be part of that growth. At Nature's Touch, growth opportunities are everywhere!

The Opportunity

This is a rare chance to build a brand. Reporting to the VP of Sales, Marketing and PMO, the Director of Brands owns consumer marketing for the Nature's Touch brand - building, launching, and growing it across North America (Canada, the U.S., and Mexico) and APAC (Australia and Asia).

Your job is to take the Nature's Touch brand further: bring it to new retailers, drive consumption, and turn shoppers into loyal fans. You'll set the strategy, shape the products, run the campaigns, and own how we show up with consumers - from research to social media.

If you're an entrepreneurial, tech-savvy marketer who wants real ownership and wants to see your work on the shelf, this role is for you.

What You'll Do

Brand Strategy & Growth

• Own the Nature's Touch brand strategy - purpose, positioning, value propositions, and brand architecture - and translate it into annual brand plans and a three-year roadmap for North America and APAC
• Build, launch, and grow the brand with new retail partners, driving consumption and sell-through
• Shape product strategy and branded innovation - concepts, naming, claims, range, and pack - against revenue, margin, and velocity targets, and attend trade shows to stay ahead of markets, trends, and products

Product Marketing & Launches

• Lead branded launches from concept to shelf, bringing together R&D, PMO, Operations, Supply Chain, Quality, Finance, Regulatory, and Sales around clear milestones
• Partner with Sales on retailer programs, promotional calendars, category stories, presentations, and in-store execution that turn brand investment into distribution

Campaigns & Consumer Social Media

• Lead integrated consumer campaigns across paid, owned, earned, and shopper channels
• Own Nature's Touch consumer-facing social media, using consumer-targeting tools, AI, and automation to reach the right people efficiently

Consumer Insights

• Lead consumer and market research - usage and attitude studies, brand tracking, concept testing - and combine it with syndicated and digital data to make clear, evidence-based recommendations for our innovation and sales teams

Budget, Agencies & Team

• Manage the brand budget, track brand financial performance, and recommend investments across campaigns, shopper marketing, consumer communications, and events based on measurable results
• Brief and manage creative, media, PR, research, and design agency partners, including local agencies in our APAC markets
• Lead, coach, and develop the Sales and Marketing Coordinator
• Develop and govern brand guidelines covering visual identity, voice, messaging and claims, and ensure consistent execution across packaging, digital, trade, PR, markets and languages
• Define and report brand KPIs - revenue, margin, volume, market share, distribution, velocity, awareness, consideration, marketing ROI, and innovation performance - to the VP and the executive team

What You Bring

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• Minimum 10 years of relevant brand or product marketing experience, including 5 years at the manager level
• Food or beverage marketing experience - required
• Hands-on experience in both product marketing (product plans, launches, innovation) and consumer social media - ideally in a role where you owned both
• Experience launching or growing a consumer brand, grounded in consumer marketing and insights
• Up to date on consumer-targeting technology, social media automation, and AI tools - and genuinely curious about what's next
• A track record of growing a brand, with accountability for a marketing budget
• Strong consumer insight skills - you turn research and data into clear, evidence-based recommendations
• Experience working with major North American retailers and managing agency partners
• Excellent written and spoken English
• French and/or Spanish - an asset
• An energetic, entrepreneurial builder who leads people, aligns senior stakeholders, and makes things happen

Working Conditions

• Full-time, permanent position, Monday to Friday
• Based in Toronto, ON, with a hybrid work model - currently in the office once every two weeks, which may move to one day a week
• Travel required 10-15% of the time, including trade shows and market visits
• Occasional virtual meetings with partners in APAC time zones

Why Join Us

• Build a brand, not just manage one - with real ownership from strategy to shelf
• Shape a global brand across North America and APAC
• Join a fast-growing, global company with an entrepreneurial, collaborative culture
• Work with a team that values innovation, accountability, and mutual support