Director of Digital Marketing

Description

Zafran Security is hiring a Director of Digital Marketing to run the digital engine that turns security buyers into qualified pipeline. You will own online demand generation, digital architecture, conversion rate optimization (CRO), and digital advertising. You will be accountable for how the website, search, and paid channels perform against pipeline and revenue targets.

This is a hands-on leadership role. You set strategy, build the team and agency bench, and stay close enough to the ad accounts, analytics, and site architecture to know what is actually working. Reports to the VP of Revenue Marketing.

About Zafran:



Our Mission: To stop the exploitations of vulnerabilities, everywhere.

What makes us different: In a world where AI-enabled attackers weaponize vulnerabilities within minutes, the old scan-and-patch-everything model no longer holds. Zafran's Exposure Graph continuously maps every vulnerability across your hybrid environment, chains exploitability through real attack paths and proves 90% of "critical" vulnerabilities can't actually reach you. It then neutralizes the real 10% using your compensating controls and safely remediates only where it matters.

​​Who’s behind us: Zafran is backed by Menlo Ventures, Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations.

We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!

What you will do:
Five areas sit under this role, each with a pipeline-linked target.

• Online demand generation: the full set of digital programs that create and capture demand, from AEO/search/ads to website conversion, with accountability for digitally sourced pipeline.

• Digital campaigns: ABM and

• Conversion rate optimization: a continuous testing program that raises conversion from visitor to demo request to qualified opportunity.

• Digital paid advertising: strategy, budget, and performance across paid channels, with Google, YouTube, Reddit, ChatGPT and LinkedIn as the core.

• Digital architecture: the website, digital martech stack, and analytics foundation, including CMS, website integrations, and data flow into marketing automation and CRM.
  

Key Responsibilities

Website and digital experience

• Own the corporate website end to end: strategy, information architecture, content structure, performance, accessibility, and roadmap.

• Partner with product marketing, web development, and marketing leadership on templates, navigation, and campaign landing pages. Hold the standard for page speed, Core Web Vitals, and site security hygiene.

• Govern the web and martech stack (CMS, tag manager, consent management, forms, chat, personalization) and make sure data flows cleanly into marketing automation and CRM.

AEO and SEO

• Lead search strategy across traditional SEO and answer engine optimization (AEO), so the company is found, cited, and recommended in Google, AI Overviews, and AI assistants when security buyers research threats, categories, and vendors.

• Own technical SEO, structured data, entity and topical authority, and content architecture, including topic clusters plus category and comparison pages.

• Define how AI-search visibility and citations are measured, and work with product marketing on search-led content mapped to buyer questions at each stage.

Paid digital advertising

• Own strategy, budget allocation, and performance across Google Ads (search, display, demand gen), YouTube, and LinkedIn (Sponsored Content, Conversation Ads, Lead Gen Forms, Matched Audiences). Evaluate additional channels such as programmatic, retargeting, and review sites based on results.

• Build account-based and persona-based campaigns aimed at cybersecurity Business and Technical leaders.

• Run disciplined tests on creative, audiences, offers, and bidding, and manage agency and contractor partners against clear performance targets.

• Forecast and report on spend, customer acquisition cost, cost per opportunity, and sourced and influenced pipeline.

Conversion rate optimization

• Build and run a CRO program with a prioritized experimentation roadmap: A/B and multivariate tests, demo-request and form flow optimization, funnel analysis, heatmaps, and session replay.

• Improve conversion at each stage from visitor to lead to opportunity, leveraging a scalable AI measurement and optimization engine.

Analytics, attribution, and reporting

• Own web and marketing analytics, including GA4, tag management, dashboards, and multi-touch attribution. Define the KPIs the business uses to judge digital performance.

• Work with Revenue Operations on lead routing, lifecycle stages, UTM governance, and closed-loop reporting in the CRM.

• Present channel performance, forecasts, and recommendations to executive leadership on a regular cadence.

Campaigns and Email Marketing

• Partner with Marketing Operations to launch ABM and targeted email campaigns.

• Launch nurture and trigger-based automation campaigns that advance pipeline forward.

Leadership and collaboration

• Hire, coach, and manage a team of digital marketers, along with agency partners.

• Align with Sales, Field Marketing, and the BDR team so digital programs support field campaigns, launches, and account-based motions.

• Track changes in search, AI discovery, ad platforms, and privacy rules, and adjust the strategy before results slip.

Qualifications

• 8+ years of progressive digital marketing experience in B2B SaaS, enterprise technology, or cybersecurity, including leadership of a team or agency relationships.

• Hands-on technical fluency with security buyers: you understand how they evaluate and buy, and you can write and judge messaging that earns their trust.

• Proven track record of building digitally sourced pipeline and revenue, with results you can quantify.

• Working knowledge of website ecosystems: CMS platforms (such as Wordpress, Webflow, or similar), tag management, site performance, information architecture, and how site changes affect SEO and conversion.

• Deep experience with ad platforms: Google Ads, YouTube, and LinkedIn Campaign Manager, including account-based targeting and bid and budget management.

• Strong command of analytics platforms such as GA4, Google Tag Manager, and BI or dashboard tools, plus experience with attribution models and marketing automation reporting (for example Salesforce, HubSpot, or Marketo).

• Working knowledge of SEO and AEO: technical SEO, structured data, content architecture, and how AI assistants surface and cite sources.

• Experience with account-based marketing platforms and intent data tools.

• Experience running structured CRO and experimentation programs.

• Comfort managing budgets and forecasting performance in a privately held, growth-stage environment where priorities shift quickly.

• Strong communication skills, with the ability to explain results and tradeoffs to executives, sales leaders, and engineers alike.

• Practical AI-native skill with Claude to create reporting and visualization flows.

Experience with the following is a plus:

• Experience marketing in a competitive security category such as endpoint, cloud, identity, exposure management, or managed detection and response.

• Experience with account-based marketing platforms and intent data tools.

• Familiarity with web personalization, customer data platforms, or reverse-IP visitor identification.

• Practical skill with SQL or data visualization tools to build your own reports.

• Experience with video advertising and YouTube creative strategy for technical audiences.

At Zafran, people matter! We provide a robust benefits program that includes flexible PTO, health insurance plans (medical, dental, vision), a monthly stipend for phone and internet, 401k, flexible spending account, and a home office stipend when joining!

We also provide access to frontier AI models, including Claude, so every employee can work smarter, move faster, and build an AI-first career from day one.

At Zafran, we’re proud to be an equal opportunity employer. We believe the best teams are built by people who think differently, come from all kinds of backgrounds, and aren’t afraid to challenge the status quo. We welcome everyone across race, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, and veteran status, because what matters most is what you bring to the table.

If you’re curious, fun, and someone who gets things done, we’d love to meet you