Director of Digital Marketing

Job Description Director of Digital Marketing We are partnering with a fast-scaling, membership-driven consumer services brand operating across a national footprint. As the business continues to expand, they are looking to bring on a Director of Digital Marketing to lead strategy, performance, and accountability across their digital ecosystem. This is a high-impact leadership role focused on driving measurable growth, optimizing multi-channel performance, and managing agency partners at scale. Must have experience with membership and franchise / multi-location industries. What You’ll Do Own the digital marketing strategy across paid media, performance channels, and customer acquisition Lead and manage external agency partners across platforms (e.g., paid social, search, video), ensuring accountability and strong performance Establish a structured test-and-learn environment to drive continuous optimization and growth Translate campaign data into clear insights and actionable recommendations for leadership Balance national strategy with localized execution across a multi-location business model Partner cross-functionally with marketing, operations, and leadership teams to align on growth priorities Mentor and support internal team members, including marketing and technology functions What We’re Looking For 7–10+ years of experience in digital marketing, with strong exposure to performance marketing and analytics Experience managing agencies and holding partners accountable to KPIs and results Deep understanding of paid media ecosystems (e.g., Meta, Google, YouTube) and performance optimization Strong analytical mindset with the ability to translate data into strategy Experience in multi-location, franchise, or membership-based business models is highly preferred Proven ability to operate at both strategic and executional oversight levels Ideal Profile Background in scaling consumer-facing brands with distributed locations or subscription models Comfortable navigating both national campaigns and localized marketing needs Strong leadership presence—proactive, decisive, and data-driven Thrives in collaborative, mission-driven environments with high visibility and accountability Compensation & Flexibility Base salary range: $125,000 – $150,000, depending on experience Flexible work model (hybrid or fully remote options available based on location and fit)