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Director of Growth & Brand Marketing - B2B - Sleep Centric Well-Tech
- Hiring from
- Canada
- Work type
- Remote
- Posted
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Job Description
This is a remote position.
Our client is on a mission to help every individual experiencing poor sleep return to healthy sleep. Sleep disorders affect over 40% of the adult population and are a significant driver of mental illness as well as workplace accidents and errors. Together with some of North America’s leading experts in the clinical treatment of sleep disorders, our client has developed highly effective virtual care interventions that are clinically proven to improve sleep quality and to significantly reduce symptoms of insomnia, depression and anxiety. Through our proprietary innovative technology, our client has helped employers across North America improve organizational health and performance by providing outstanding care to thousands of their employees via our secure mobile platform. Their vision is to provide significantly improved quality of care and clinical outcomes for millions of people worldwide experiencing sleep disorders. They are achieving this by developing novel, clinically proven personalized treatment protocols administered by healthcare professionals, supported by AI and delivered cost-effectively and at scale using a virtual care model. Their protocol is scientifically proven to be more effective than traditional interventions, and our studies show a 5x+ ROI for employers! Reporting to our VP, Growth & Customer Success, the mission of the Head of brand and growth marketing - Virtual Health is to develop marketing strategies and tactics to generate new business opportunities.
In This Role, You Will Be Responsible For:
- Develop marketing plans (segmentation, positioning) and go-to-market strategies to serve the awareness, reach, growth, adoption and customer satisfaction goals for the brand.
- Work closely with the Product, Client Experience, Brand, Digital, Event and Communications and with outside vendors as required, ensure all tactics in support of these plans and strategies are delivered on time and within budget
- Define and coordinate marketing activities associated with product and services launches and adoption programs, with a particular emphasis on digital marketing
- Define and coordinate the development and management of sales tools in support of various products and services, including ownership of CRM (Hubspot)
- Define and coordinate event marketing programs associated with awareness, reach, adoption and customer satisfaction goals
- Ensure all programs have clearly defined and quantifiable goals; proven experience with metrics and reporting
- Own the brand website digital strategy
- Manage CRM and email / inbound marketing strategies
- Manage marketing budget associated with all programs
Requirements
Required Skills and abilities:
- Excellent written and verbal communications skills
- 5+ Years of B2B marketing with a digital growth scope Ability to work well with all levels of an organization (internally and externally)
- Excellent analytical skills; ability to understand current market conditions, develop corresponding strategies and follow an execution plan
- Experience with CRM
- Demonstrated ability to prioritize projects, to manage multiple deadlines simultaneously, and to meet objectives in a fast-paced environment
- Experience using social media for business
- A graduate or undergraduate degree.
This role can be based anywhere in Canada but English & French candidates bilingualism is a strong advantage
Benefits
What They Offer
- An opportunity to be part of a team of hard-working, ambitious and caring individuals who will help you learn and grow; with a mission to help every individual experiencing poor sleep return to healthy sleep, we have some of the brightest minds in the field of sleep and mental healthcare in North America.
- Competitive compensation with uncapped earning potential, stock options, and more
