Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Description Job Title: Director of Growth & Performance Marketing Location: Remote (U.S. or International) Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs ROLE MANDATE Own patient acquisition and revenue growth across all locations. This is a performance role. Accountable for: Leads Conversions Patient starts Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels. CORE ACCOUNTABILITIES Lead Generation Drive qualified leads (calls, forms, bookings) Build predictable, scalable acquisition system Conversion Optimization Improve lead → consult → treatment start Identify and fix funnel drop-offs SEO & Local Search (GMB) Own rankings and visibility across all locations Increase calls and direction requests Fix underperforming markets CRM & Attribution Ensure full funnel tracking (lead → start) Build clear attribution model Eliminate untracked leads Paid Marketing Scale ROI-positive campaigns Cut non-performing spend immediately Reviews & Reputation Increase reviews per location Build repeatable review acquisition system Vendor Management Manage SEO, development, and marketing vendors Enforce KPIs Replace underperformance KPIs (NON-NEGOTIABLE) Leads per location (weekly growth) Conversion rate (lead → consult → start) Cost per acquisition (CPA) GMB calls and direction requests Reviews per location (monthly growth) Organic traffic growth Revenue from marketing REQUIREMENTS Proven track record with measurable growth results Strong expertise in: SEO (technical + local) Google Business Profiles CRM systems (HubSpot preferred) Conversion tracking and attribution Data-driven decision maker Ability to diagnose problems and execute quickly Experience managing vendors and enforcing performance SUCCESS DEFINITION Weekly reporting tied to revenue Consistent growth in leads and patient starts Rapid correction of underperforming locations Full visibility into marketing ROI WORK ENVIRONMENT Fully remote Direct access to executive leadership High accountability, execution-focused culture