Director of Marketing

Director of Marketing

The Director of Marketing serves as the head of APIC’s Marketing department and is accountable for its overall direction and performance. The role develops, implements and evaluates APIC’s marketing strategy and leads the day-to-day execution of marketing campaigns for all APIC products and services. This position reports to the Senior Vice President, Business Development and Marketing, and manages the content specialist, HubSpot and data specialist, and graphic designer.

The Director establishes marketing strategy in partnership with APIC’s departments and directs time-sensitive, organization-wide marketing initiatives, including APIC’s social media presence. The role ensures that APIC staff understand their responsibilities as contributors to and co-authors of marketing content, and collaborates with them to translate their vision into finished products delivered on mutually agreed-upon timelines. This role establishes best practices that align with available resources and strives to bring innovative approaches into action.

In addition to providing marketing leadership, the Director is responsible for the implementation of marketing strategies, obtaining and utilizing research on members and audiences, aligning projects with the strategic brand, and adhering to the APIC staff core values of Ownership, Unity, and Commitment.

The Director leads APIC’s use of AI in marketing, applying AI tools in new and creative ways to plan, create, personalize, and measure campaigns. The role ensures that AI-supported work delivers high-quality products that are authentic and meaningful given APIC’s mission and vision. The Associate Director, Marketing exemplifies APIC’s core values of Ownership, Unity, and Commitment.

Education/Experience:

• Bachelor’s degree in a relevant area or equivalent years of experience required. Master’s degree preferred.
• 10–15+ years’ professional and managerial marketing experience, preferably in a healthcare association environment.
• Experience in strategic marketing planning.
• Experience in executing marketing strategies and advertising campaigns.
• Experience managing marketing and graphic design personnel, including independent contractors.

Knowledge, Skills, and Abilities:

• Strategic thinker with ability to develop communication/marketing opportunities for new programs and new trends.
• Exceptional attention to detail, with strong proofreading and editing skills that ensure accuracy and quality in all published materials.
• Demonstrated initiative, vision, creativity and agility.
• Total comfort using AI in new and creative ways, while delivering high-quality products that are authentic and meaningful given APIC’s mission and vision.
• Strong leadership, management, and mentoring skills.
• Solid budget development, financial analysis and management experience.
• Positive relationship builder. Ability to win the time and respect of senior management and volunteer leaders.
• Flexible, adept at multi-tasking and managing multiple priorities.
• Excellent project manager.
• Successful track record in development of profitable products, programs and services.
• Solid marketing background.
• Excellent written and verbal communication skills.
• High level of integrity and personal accountability.
• Ability to enjoy working with a team approach to idea generation.
• Ability to execute independently with little oversight.
• Ability to take risks and to influence those up and down the hierarchy with soundly and rationally thought-out alternatives.