Director of Marketing and Communications

Job Description:

Title: Director of Marketing and Communications
Reports to: CEO
Compensation: $130,000 - $140,000/year
Location: Hybrid - San Francisco Bay Area. Can work remotely but will be required to attend occasional meetings in the BACR office or other locations. Some travel may be required, but it is not expected to be significant.

Benefits:

• Core benefits: Medical, wellness/mental health benefit, dental, vision, life insurance, FSA (medical, dependent, transit), hospital indemnity, retirement, WellHub, Pet Insurance, employee assistance program
• Additional Perks: wellness fair, people-centered work culture, ability to make an impact in your community through mission-driven work.
• Time off: Include vacation, sick, 15 holidays, parental and medical leave policy, and mental health days
• Growth: Include conference opportunities, regular training opportunities, and professional development week

Position Overview
BACR is seeking a strategic, adaptable, and narrative-driven Director of Marketing & Communications to serve as the steward of our brand, culture, and external presence. Reporting directly to the CEO, you will bridge strategic leadership with day-to-day engagement—building cohesive internal communications that unite our workforce while driving external brand visibility across the Bay Area.

This is a pivotal role for an empathetic communicator, skilled storyteller, and collaborative leader who thrives in a mission-focused environment and excels at translating complex organizational initiatives into inspiring stories.

Qualifications & Experience

• Experience: 7+ years of progressive leadership experience in marketing, internal/external communications, public relations, or brand strategy (nonprofit or social impact sector preferred).
• Internal Communications Infrastructure: Track record of designing internal communication systems for large, geographically distributed workforces.
• Strategic Messaging Mastery: Proven capability to synthesize high-volume, multi-program operations into concise, highly persuasive narrative frameworks for executive audiences and major funders.
• Strategic Vision: Familiarity with brand architecture concepts (House of Brands vs. Branded House) and campaign execution.
• Funder Landscape Literacy: Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility (CSR) initiatives.
• Crisis & Media Management: Proven track record handling crisis communications and executive thought leadership programs.
• Tools & Platforms: Experience managing internal communication platforms (e.g., Workvivo, Slack) and modern web/social management tools.

Key Responsibilities

Internal Communications, Culture & Employee Engagement

• Strategic Internal Communications: Develop and execute an internal communication strategy that keeps all staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals.
  • Cascading Communication Systems: Design and implement clear procedures, norms, and processes to ensure leadership updates, policies, and strategic decisions flow thoughtfully and consistently from the Executive Team and Senior Leadership Team (SLT) to all staff.
  • Intranet & Community Management: Serve as the primary "Community Manager" for Intranet (Workvivo), leveraging the platform to celebrate employee achievements, reinforce shared culture, boost morale, and foster a strong sense of community across all sites.
• Unified Internal Brand: Ensure a consistent look, feel, and tone across all internal channels, newsletters, and announcements so employees experience a cohesive, professional brand identity.
• Leadership Connection & Transparency: Bridge the gap between senior management and staff by creating opportunities for open dialogue, transparent updates, and meaningful two-way engagement (e.g., All-Staff meetings, Q&As, leadership messages).
• Culture & Policy Framing: Collaborate closely with People & Culture, Finance, and Senior Leadership to craft thoughtful, inclusive messaging around key organizational initiatives, policy updates, and official positions on topical/social issues.

External Presence, Brand Strategy & Visibility

• Elevating BACR’s External Presence: Lead initiatives aligned with Strategic Plan Goal 7 ("Elevate our brand and external presence to increase our influence and impact") to showcase BACR’s community impact and broaden its reach.
• Brand Architecture Strategy: Serve as a thought partner to leadership on BACR’s overall positioning—helping determine the strategic balance between elevating the core BACR brand versus supporting individual program identities (House of Brands vs. Branded House).
• Multi-Channel Media Management: Oversee the updates of BACR’s websites, social media accounts, annual reports, and organizational profiles (e.g., GuideStar) to ensure brand consistency, visual alignment, and engaging storytelling.
• CEO & Executive Visibility: Coordinate executive visibility strategies, including preparing the CEO and SLT for conference presentations, community events, key external appearances, and org-wide announcements.
• Crisis Communications & Current Events: Monitor relevant current events, coordinate quick-turnaround responses, and lead crisis communication strategy in partnership with leadership to protect and advance BACR’s reputation.
• Fundraising & Development Support: Partner with the CEO, Executive Directors and Development and Government Relations teams to align communication strategies with fundraising goals and donor engagement campaigns.

Mindsets

• You believe in the power of storytelling. You are able to take complex things and distill them into an interesting and easily understood story.
• You’re a great communicator. Whether it’s written or verbal, you pride yourself on getting your message across succinctly and in a compelling way
• You can walk in others’ shoes. You think about how things will sound, feel and land for diverse audiences.
• You know how to juggle. You’re comfortable being pulled in many directions and are actually energized by the challenge.
• You’re not afraid to manage up. You’re able to move projects forward and hold people accountable.
• You’re inspired by the work you do. You bring energy, creativity, commitment and passion and they’re a big part of your success.

#EastBay1

About Us:

Bay Area Community Resources (BACR) promotes the healthy development of individuals, families and communities through direct services, volunteerism, and partnerships in the San Francisco Bay Area.

We have deep respect for the communities we serve throughout the Greater San Francisco Bay Area, the dedicated staff who show up for those in need, and the opportunity we have been given through this work to promote resilience in tens of thousands of individuals every year.

BACR is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment w/o regard to perceived age, marital or familial status, religion, gender, gender identity, gender expression, sexual orientation, race, creed, color, genetic information, ancestry, national origin, physical or mental disability including AIDS or AIDS-Related Complex or military status.

Visit our website at www.bacr.org.

Above is the pay range for this position that we reasonably expect to pay. Individual compensation is based on various factors including experience/education, skillset, and geographic location.

Welcome

ARE YOU EXTRAORDINARY?

We put people at the center of everything we do. With a diversity of backgrounds, ideas, opinions, and life experiences we hire individuals within the community who are passionate about making a difference.

When you join BACR, you join a team with leaders, doers, and big thinkers, who are committed to giving back to their community.

Our culture is one that encourages, supports, and celebrates our diversity and looks to expand and build it constantly. We are committed to creating a culture of inclusivity, where there are opportunities for all, everyone feels like they belong, and different perspectives are valued.

No matter what your experience is - you CAN make a difference! Thank you for your interest in a career at BACR!

About Us

BACR staff make a lasting impact across California, serving tens of thousands of children, youth, and families every day. BACR staff continue to create meaningful change in every community we serve. We continually witness the strength and resilience of the individuals and families we serve who are often those most adversely impacted by systemic racism, poverty, and inequitable access to resources and opportunities.

BACR has remained steadfast to our mission: We work in the heart of our communities to foster generational change. We are grateful for the opportunity to support communities throughout the Bay Area, promoting resilience, health and justice and to our dedicated staff who serve those communities with compassion, passion, creativity and talent.

Our Core Values

🌱 Compassion – We approach all we do with a caring heart and a people-centered mindset.

🔍 Curiosity – We challenge ourselves to learn, stretch, grow, and innovate.

🤝 Humility – We acknowledge our own limits and actively appreciate others’ perspectives and lived experiences.

✨ Integrity – We value and respect the trust given to us by our communities. We operate with honesty, accountability, and consistency.

🌸 Joy – We lead with gratitude, sprinkle in humor, and lift each other’s spirits.