Director of Marketing - RTQA

The Director of Marketing for RTQA will lead global marketing strategy for the RTQA business line inclusive of both hardware and software solutions (BUs) with a focus on downstream activities. The role works closely with commercial and BU teams to create high impact, high velocity marketing strategies and tactics in support of aggressive company goals. With a heavy focus on solutions, the leader will drive value proposition development, guide commercial launch programs for new products, set portfolio marketing strategies, lead the RTQA team, and assist in Voice of Customer (VOC) initiatives. In addition, the Director will serve as primary liaison with relevant industry organizations, oversee lifecycle marketing to maximize portfolio performance, and manage a team of product marketers, ensuring excellence in execution and professional development. This role requires close collaboration with Sales, Product Management, and regional teams worldwide.

Key Responsibilities:

• Develop and execute marketing strategy to increase sales in domestic markets and international markets.
• Define differentiated value propositions and messaging frameworks for global product lines.
• Drive global go-to-market strategies for new product introductions, including launch playbooks, positioning, and commercialization plans.
• Collaborate with business line product managers to develop sales training materials to ensure training and customer adoption
• Track launch performance metrics and adoption rates to refine future approaches.
• Manage product lifecycle marketing activities, from growth-stage campaigns to competitive repositioning and enabling end-of-life strategies.
• Lead initiatives to extend product relevance and maximize profitability across the lifecycle.
• Act as a primary liaison with key industry organizations and stakeholders.
• Translate insights into actionable inputs for positioning, and global messaging.
• Serve as the customer advocate in strategic planning and innovation discussions.
• Support global VOC programs, customer interviews, and advisory boards to uncover unmet needs.
• Manage, mentor, and develop a team of marketers, fostering a culture of executional excellence, customer focus, and collaboration.
• Define roles, responsibilities, and goals that align with business objectives and employee growth.
• Provide coaching and guidance to ensure team members are equipped to deliver high-impact work.
• Partner with Product Management, R&D, and Clinical teams to align market insights with product innovation. Work with regional leaders to balance global consistency with local adaptation.
• Collaborate with Marketing Communications, Clinical Marketing and Commercial to drive alignment on value messaging and enablement.
  
  

Qualifications & Experience:

• Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus
• Experience: 10+ years of B2B marketing experience, with 5+ years in field marketing or demand generation in medical devices, healthcare technology, or related regulated industries. Ideal candidate has experience in radiotherapy/QA market.
• Experience managing individuals across multiple regions or business units.
• Proven track record of aligning marketing with sales to drive measurable business impact.
• Strong knowledge of account-based marketing and field program design.
• Strong leadership and people management skills with a focus on coaching and career development.
• Ability to balance strategic planning with hands-on execution.
• Excellent communication and presentation abilities.
• Proficiency with CRM and marketing automation tools (Salesforce, HubSpot/Marketo), and analytics platforms.
• Collaborative mindset and comfort working in a global, matrixed environment