Director of Paid Search (Google Ads - Retail & E-commerce )

Job Title: Director of Paid Search (Performance Marketing Manager, Retail & E-commerce ) Location: Remote - Philippines Schedule: CST (9-5 Full-Time) Salary Range: $3,000 – $6,000 USD monthly We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment. Key Responsibilities Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube) Build and refine account structure, campaigns, and asset groups Manage keyword strategy, search queries, and negative keyword lists Monitor and optimize shopping feeds and campaign performance Handle bid strategy and budget pacing to hit performance goals Draft ad copy and creative variations (with final approvals as needed) Monitor GA4 conversions and investigate discrepancies Collaborate with paid social on cross-channel insights Lead paid search communication with the client (Slack, calls, reporting) Participate in weekly calls and present performance updates 5+ years of hands-on Google Ads experience Experience managing accounts with $100K+ monthly spend Strong experience across Search, Performance Max, and Shopping campaigns Solid understanding of keyword strategy, search query mining, and negative keyword management Experience with bid strategies and budget pacing GA4 proficiency (conversion tracking, audiences, reporting) Strong written and spoken English (client-facing) Experience working with US, UK, or AU clients Nice-to-Haves DTC / e-commerce experience (apparel or fashion preferred) Experience with shopping feed optimization Familiarity with Demand Gen / YouTube campaigns Exposure to cross-channel collaboration (paid social, creative testing) Remote Work: Work from anywhere—our team is global, and we value work-life balance. Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago's Confidentiality and Non-Circumvention Agreement . This ensures a respectful and professional experience for everyone involved.