Director of Performance Media

About KHM

Karsh Hagan Madden (KHM) is an independent marketing agency formed through the merger of Karsh Hagan and Madden Media with 5 decades of creative and strategic legacy with 1 unified shop!

We blend bold storytelling with precision media, PR, geospatial targeting, and observation-led strategy to help brands close the gap between how they are seen and how they are felt. Madden built our reputation in destination marketing and tourism. Karsh has spent years building brands in healthcare, banking, higher education, and retail alongside it. Together, we believe the strongest brands build communities, and our goal is to differentiate them in a world where consumers want something that means something to them.

Find out more at https://khm.agency/

About You

You're a performance media pro who loves turning complex campaigns into measurable results. Equal parts strategic thinker, hands-on problem solver, and team champion, you know how to balance the big picture with the smallest details. You thrive in a fast-paced environment, embrace evolving technology, and have a knack for making data tell a meaningful story. You're passionate about building strong teams, refining processes, and finding smarter ways to work. Above all, you take pride in delivering exceptional work, empowering those around you, and making a real impact for clients.

About the Job

In an increasingly complex and algorithm-driven digital ecosystem, media execution must be flawless, agile, and relentlessly focused on performance. As the Director of Performance Media, you will oversee KHM's media buying division, leading a dedicated team of specialists across self-serve walled gardens and third-party vendor platforms.

Your primary focus is driving operational excellence, campaign accuracy, and consistent ROI across paid search and paid social. You will lead teams through every phase of campaign lifecycle management-from plan development, asset trafficking, and technical setup through daily optimization, Domo CM monitoring, rigorous QA protocols, and actionable performance reporting.

Travel: This role may require occasional travel, approximately once per year, for company meetings, team collaboration, or other business-related events.

What You'll Be Doing

Lead & Modernize Performance Media Execution & Delivery

1. Flawless Campaign Deployment: Direct and oversee the execution of media buys across self-serve platforms (search, social, walled gardens) and third-party vendor-managed buys, ensuring strict adherence to budgets and targeted KPIs.
2. Operational & Technical Excellence: Ensure rigorous team standards for setup and tracking, including UTM creation, permalinks, lead retrieval, vendor asset trafficking, and confirming vendor launches with screenshots.
3. Quality Assurance & Lifecycle Management: Enforce strict QA protocols across the campaign lifecycle, overseeing Launch QAs, Mid-Point Check-ins, and Campaign Completes to guarantee delivery precision and mitigate risk.

Optimization, Monitoring & Division Leadership

1. Day-to-Day Optimization: Lead team strategy around continuous, data-driven optimization across all active channels to maximize return on ad spend (ROAS) and key performance metrics.
2. Dashboard & System Monitoring: Oversee Domo Campaign Manager (CM) and reporting pipelines to ensure real-time accuracy, campaign pacing, and early detection of anomalies.
3. Plan Creation & Evolution: Guide the development of search engine marketing (SEM) plans, strategy adjustments, and ongoing campaign edits to meet shifting client objectives.

Reporting, Analytics & Process Growth

1. Reporting & Performance Support: Oversee performance reporting structures to provide clear, actionable insights and proof of value to internal strategy leads and client partners.
2. Process & Workflow Refinement: Continually streamline division workflows for deployment tasks, trafficking, and platform management to enhance team efficiency and campaign quality.

What We Are Looking For

• Proven Leadership & Media Depth: 5+ years of hands-on digital media experience across paid search, paid social, self-serve platforms, and 3P vendor-managed buys, including demonstrated experience managing media teams.
• In-Platform & Technical Mastery: Hands-on experience working directly in-platform across major walled gardens (Google Ads, Meta Ads Manager, etc.), alongside proficiency with ad ops workflows, QA protocols, tracking/UTMs, and Domo (or similar BI/dashboards).
• Client-Level Presentation Experience: Strong account communication and presentation skills, with a track record of presenting media strategies, performance insights, and campaign results directly to clients and key stakeholders.
• Relentless Attention to Detail: High standards for campaign deployment accuracy, asset trafficking, pacing, and budget oversight.
• Analytical & Solution-Oriented: Ability to translate complex platform metrics into actionable optimization strategies and narrative-driven performance reports.

Don't Meet Every Requirement?

That's okay! At Karsh Hagan Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

Perks & Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.

Come for the Work. Stay for the People

• At Karsh Hagan Madden, we're passionate about doing great work-and having fun while we do it. Here's what you can expect:
• A supportive team that's invested in your success.
• Opportunities to grow through mentorship, professional development, and meaningful new challenges.
• A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
• The chance to make an impact, contribute your unique perspective, and help shape great work.
• A workplace that values who you are, the ideas you share, and your potential to grow.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

• Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.
• Round 2: An interview with some of the awesome teammates you'll collaborate with.
• Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

KHM is an Equal Opportunity Employer.