Director of Product Marketing

Company Description SIMNET Inc. is a Canadian-owned Independent Software Vendor, cloud platform provider, and Managed Cloud Service Provider that helps organizations modernize, secure, and operate critical IT infrastructure with clarity, control, and accountability. Through a unified platform spanning IaaS, PaaS, SOCaaS, and AI, SIMNET delivers sovereign cloud, cybersecurity, disaster recovery, compliance, AI, and managed services designed for regulated industries, SaaS providers, and global enterprises. The company differentiates itself with compliance-ready infrastructure, transparent pricing, direct access to experienced engineers, and white-glove support. With a global footprint across North America, Europe, India, Australia, and expanding regions, SIMNET enables organizations to maintain control over data residency, security, performance, and cost while scaling confidently. SIMNET combines technology, expertise, and execution to provide a single point of accountability across cloud, security, operations, and support.

Role Description The Director of Product Marketing is a full-time, hybrid role based in Whitby, ON, with flexibility for some work from home. This role is responsible for defining and executing product positioning, messaging, and go-to-market strategies for SIMNET’s cloud, cybersecurity, and AI offerings. Day-to-day activities include leading market and competitive analysis, developing launch plans, collaborating with product management on roadmap priorities, and enabling sales teams with targeted content, tools, and training. The Director will create and manage customer-facing assets such as solution briefs, presentations, and case studies, and partner with marketing to drive campaigns that generate demand and accelerate adoption. This role also involves working closely with cross-functional stakeholders to ensure consistent storytelling, measurable impact, and alignment between product strategy and revenue goals.

Qualifications

• Strong market insight with skills in Market Research and competitive analysis to understand customer needs and industry trends.
• Proven ability to design and execute Go-to-Market Strategy for new and existing products, including launch planning and performance measurement.
• Expertise in Messaging and positioning, with the ability to translate technical capabilities into clear, differentiated value propositions.
• Experience in Sales Enablement, including development of playbooks, battlecards, training, and content that supports revenue teams.
• Broad Marketing experience, preferably in B2B technology or cloud services, including demand generation, campaign support, and content development.
• Demonstrated leadership experience managing cross-functional initiatives and influencing stakeholders at multiple levels.
• Excellent written and verbal communication skills, with strong presentation and storytelling capabilities.
• Track record of using data and metrics to inform decisions, optimize programs, and report on impact.
• Bachelor’s degree in Marketing, Business, Communications, or