Director of Revenue Marketing

Redzone, the Connected Workforce business unit within QAD | Redzone, helps manufacturers make more products for less while greatly improving the employee experience. While there is a lot of hype around digital transformation, the factory of the future, and Industry 4.0, the focus has been on the equipment and technology – not the people. At Redzone, we are all about the people, what we call “the connected workforce.”

We make frontline teams more engaged and more productive so their lives improve while contributing to positive business outcomes. We do this by combining exceptional software and world-class coaching, giving our customers an average productivity increase of 26% in 90 days. Redzone brings together Production, Maintenance, and Quality teams, improving the communications between those teams to resolve issues and increase output. Decision-making happens on the shop floor by the people doing the work, in real time, for immediate impact and a better overall employee experience.

With an AI powered platform, nearly 2000 plants and over 500,000 users, Redzone is changing the way people work – one plant at a time.

Redzone is looking for a results-driven Director of Revenue Marketing to lead our field marketing organization and drive new-customer pipeline growth. This leader will own the strategy and execution of regional marketing programs, including tradeshows, industry events, executive dinners, customer roundtables, webinars, and account-based campaigns.

Working in close partnership with Sales and Digital Marketing, you will translate business growth targets into integrated regional marketing plans, prioritize investment, and build programs that engage target accounts and generate measurable pipeline.

This is a strategic, hands-on leadership role for someone who understands how to turn marketing investment into business results. You will lead a team of regional field marketers, build strong partnerships with Sales, and establish a scalable approach to pipeline generation and performance measurement.

What You'll Do

Drive Regional Pipeline Growth

• Own field marketing's contribution to new-customer pipeline targets, partnering with Sales and Marketing leadership to establish goals and priorities.

• Translate regional sales objectives into integrated marketing plans aligned with target markets, territories, ideal customer profiles, and named accounts.

• Lead regional programs spanning tradeshows, industry events, executive dinners, webinars, and targeted account campaigns.

• Develop coordinated engagement strategies before, during, and after events to convert interest into qualified meetings and sales opportunities.

• Partner with Digital Marketing to extend the reach and impact of field programs through paid media, website, content, email, and account-based marketing.

Lead Investment and Performance

• Own the field marketing budget, allocating resources based on pipeline potential, regional priorities, and program performance.

• Measure success through pipeline sourced and influenced, account engagement, conversion rates, cost per opportunity, and return on investment.

• Continuously evaluate programs and reallocate investment toward the channels, events, and campaigns delivering the strongest business impact.

• Establish consistent reporting and performance reviews that give leadership clear visibility into marketing's pipeline contribution.

Build Strong Sales and Marketing Alignment

• Partner with regional sales leaders to align on pipeline targets, territory priorities, account lists, and program strategies.

• Establish clear processes for lead routing, sales follow-up, meeting conversion, and opportunity progression.

• Work with Marketing Operations to ensure accurate campaign tracking, attribution, and reporting across Marketo and Salesforce.

• Coordinate with Product Marketing and Customer Marketing to align messaging, launches, account engagement, and marketing calendars.

Lead and Develop the Team

• Lead, coach, and develop regional field marketers, establishing clear performance expectations and accountability for results.

• Build a high-performing team that operates strategically, partners effectively with Sales, and executes regional plans with increasing independence.

• Establish scalable planning and execution processes that improve consistency and effectiveness across regions.

What Success Looks Like

• Pipeline Growth: Deliver measurable field marketing contribution to new-customer pipeline, aligned with regional sales targets and growth priorities.

• Program Effectiveness: Build a high-performing portfolio of events, tradeshows, executive engagements, and integrated campaigns that generate qualified opportunities and accelerate sales cycles.

• Marketing ROI: Drive disciplined budget allocation and performance measurement, consistently optimizing investment toward the programs and markets delivering the greatest return.

• Team Leadership: Develop a high-performing field marketing team with clear regional ownership, strong commercial acumen, and accountability for results.

What You'll Bring

• 10+ years of B2B marketing experience, with a proven track record in field marketing, demand generation, or revenue marketing.

• Extensive knowledge of Salesforce and other analytics tools

• Data driven and ability to translate top of funnel marketing metrics to business outcomes

• Exceptional communication skills and ability to regularly present to a senior audience

• 5+ years of experience leading and developing marketing teams.

• Demonstrated success translating sales objectives into regional marketing

• Manufacturing background and experience desired but not required

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
• Compensation packages based on experience and desired skill set
• This role is eligible for the Marketing Bonus Plan.

About QAD and QAD Redzone:

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.