Director of Sales - Helsinki

Staycity is an urban aparthotel brand, blending the freedom of apartment living with the quality and consistency of a hotel stay. With locations in top European cities like Dublin, London, Paris, and Edinburgh, we provide home comforts in prime city spots — ideal for the modern traveller.

We're looking for an experienced Director of Sales to lead the commercial sales strategy across our Staycity portfolio in Helsinki. CVs are to be submitted in English only please.

This is a pivotal role, with responsibility for shaping our presence in one of Europe's most interesting hospitality markets.

You'll lead and develop the sales team (6 people in total), build influential industry relationships and identify opportunities to grow our corporate, leisure and extended-stay business.

We're looking for someone who knows the Helsinki hotel market, has a strong network and knows what it takes to build and lead a high-performing sales team.

You'll combine strategic thinking with a hands-on approach, bringing the commercial drive, leadership and ambition to take our Helsinki portfolio to the next level.

Why join Staycity?

Staycity is an Irish-owned, international hospitality group with a growing portfolio of aparthotels across Europe's key cities.

We're continuing to grow, and this is a great opportunity to be part of that journey in Helsinki.

You'll have the chance to make your mark locally, bring new ideas to the table and help shape the future of our properties, with the support, experience and opportunities of a wider European group behind you.

Benefits:

• Flexible working patterns

• Bonus scheme that rewards high performers;- based on our core values and tied to individual property goals

• Discounted rates for overnight stays for you, your family and friends

• Refer and earn scheme - earn up to £/€550

• Education Support to help you foster new skills

• Volunteer days: 2 paid volunteer days per year

• Support for you and your family when you need it with our Employee Assistance Program (EAP)

We would love you to have:

• 8+ years' sales experience within hotels or serviced apartments in Helsinki or the wider Finnish market. This is essential.

• A proven track record of leading and developing large, high-performing sales teams. This is essential.

• An established network across Finnish corporate, travel management and wider hospitality sectors.

• Strong commercial judgement, with the ability to interpret market data and turn insights into action.

• Excellent negotiation, presentation and stakeholder management skills.

• Experience leading sales across multiple properties or a regional portfolio.

• Strong understanding of corporate, leisure, travel trade and extended-stay markets.

• Familiarity with CRM and GDS platforms

• A strategic thinker who is equally comfortable getting into the detail and leading from the front.

• A collaborative, adaptable and resilient leader who brings out the best in others.

• Fluent Finnish and professional proficiency in English, both written and spoken.

• A genuine passion for hospitality and delivering results through people.

What you can do for us:

• Setting and delivering the sales strategy for our Staycity properties across Helsinki.

• Leading, coaching and developing the sales team, building capability, accountability and a strong performance culture.

• Identifying new commercial opportunities and driving growth across corporate, leisure, group and travel trade segments.

• Building and maintaining influential relationships with key Finnish businesses, TMCs, relocation agents and corporate partners.

• Leading negotiations and securing profitable, long-term commercial agreements.

• Working closely with Revenue, Marketing and Operations to maximise performance and deliver a consistent customer experience.

• Monitoring market trends, competitor activity and commercial performance to identify opportunities and stay ahead of the market.

• Taking ownership of sales forecasting, reporting and performance insights for senior leadership.

• Developing Staycity's reputation and positioning within the Helsinki business and hospitality community.

• Representing Staycity Group at key industry events, trade shows and networking opportunities.

We want people who are curious, collaborative, take ownership and enjoy making things happen. If that sounds like you, we'd love to hear from you.