Director of Sales Industrial Markets

RESPONSIBILITIES

• Develop and execute the strategic vision and commercial plan for Cattron's Industrial Market.
• Lead and develop a high-performing commercial organization focused on customer success, business growth, and operational excellence.
• Build strong relationships with OEMs, distributors, system integrators, and end users to identify new business opportunities and expand existing partnerships.
• Drive new customer acquisition while increasing share of wallet within existing accounts through solution-based selling and cross-functional collaboration.
• Partner with Applications Engineering to develop innovative solutions for complex customer applications across a broad portfolio of industrial wireless control products.
• Work closely with Product Management and Engineering to identify market trends, customer needs, and future product opportunities.
• Analyze market dynamics, competitive activity, customer trends, and sales performance to develop strategies that drive sustainable growth.
• Establish accurate sales forecasts, maintain a healthy opportunity pipeline, and ensure achievement of revenue and profitability objectives.
• Champion a customer-focused culture while coaching and developing team members to maximize individual and organizational performance.
• Collaborate with Marketing, Operations, Customer Service, Finance, and Engineering to ensure alignment of strategic initiatives and successful execution of business objectives.
• Represent Cattron at customer visits, industry events, trade shows, and key association meetings to strengthen market presence and develop strategic relationships.

REQUIREMENTS

• Demonstrated success leading technical B2B sales organizations within industrial markets.
• Strong understanding of consultative, solution-based selling involving engineered products and
• complex customer applications.
• Proven ability to develop and execute commercial strategies that drive profitable growth.
• Experience managing both direct and channel sales organizations.
• Ability to build credibility with customers by understanding technical applications and translating
• customer needs into business opportunities.
• Strong business acumen with experience interpreting sales metrics, market data, and financial
• performance to support strategic decision-making.
• Exceptional leadership, communication, coaching, and team development skills.
• Proven ability to collaborate across multiple functional disciplines including Engineering, Product
• Management, Operations, and Marketing.
• Excellent organizational, negotiation, presentation, and relationship-building skills.
• Willingness to travel approximately 50%.

EDUCATION / EXPERIENCE

• Bachelor’s degree in business, Engineering, Marketing, or a related field preferred.
• Minimum of 10 years of progressive sales leadership experience within industrial or engineered product markets.
• Demonstrated experience leading technical sales teams selling complex industrial products or solutions
• Experience within overhead cranes, material handling, industrial wireless controls, lifting equipment, industrial automation, or closely related industries strongly preferred.
• Experience working with OEMs, distributors, system integrators, and end users preferred.

IDEAL CANDIDATE PROFILE

The strongest candidate will be a hands-on market leader who combines deep knowledge of the overhead crane and material handling ecosystem with the ability to lead a technically sophisticated commercial organization. This person should be equally comfortable discussing customer applications with engineers, developing growth strategy with executive leadership, coaching sales professionals, and driving disciplined execution.

• Established credibility and relationships within the overhead crane, hoist, lifting, material handling, or industrial radio control markets.
• A record of leading sales growth in a mature, technically complex market with a broad product portfolio and diverse applications.
• Experience balancing the needs of legacy customers and established products with new customer acquisition, adjacent-market expansion, and product innovation.
• Strong technical curiosity and the ability to learn product configurations, controls, safety requirements, and customer applications without needing to be the design engineer.
• A visible, accountable leadership style that sets clear expectations, coaches the team, and stays close to customers and the market.
• Ability to simplify complexity, establish priorities, improve commercial discipline, and align sales, applications engineering, product management, and operations.
• A practical, data-informed approach to forecasting, pipeline management, pricing, channel strategy, account planning, and resource allocation.
• Comfort operating as a business leader rather than solely as the head of a sales function