Director of Sales, North East Grocery

Location: Remote (Regional Travel Required)

Reports to: SVP of Sales

Are you an experienced CPG sales leader who thrives on building strategic retail partnerships, expanding distribution, and driving profitable growth? Archer Meat Snacks, one of the fastest-growing brands within Retail, is seeking a Director of Sales, Northeast to lead regional sales strategy and accelerate growth across key grocery retailers, including Hannaford, Wakefern/ShopRite, Market Basket, Wegmans, and other Northeast accounts.

We’re looking for a commercially minded, results-oriented leader who combines strong retailer relationships and financial acumen with an entrepreneurial mindset, an exceptional sense of urgency, and an unwavering determination to win.

This highly visible role offers the opportunity to lead a critical sales region, influence commercial strategy, and play a key role in Archer's continued national expansion.

What You’ll Own & Impact

Regional Sales Strategy & Business Development

• Develop and execute regional sales strategies that drive revenue growth, expand distribution, and increase market share across Northeast grocery retailers.

• Lead business development efforts with key regional accounts, including Hannaford, Wakefern/ShopRite, Market Basket, Wegmans, and other strategic retail partners.

• Identify new distribution opportunities, assortment expansion, and merchandising strategies that strengthen Archer's presence across conventional grocery channels.

• Develop annual business plans aligned with customer priorities, regional market opportunities, and Archer's commercial objectives.

• Own regional sales performance, ensuring achievement of revenue, volume, distribution, and profitability targets.

Strategic Account Management & Retail Partnerships

• Build and maintain strong relationships with retail buyers, category managers, merchandising teams, and senior customer leadership.

• Lead customer negotiations involving pricing, promotional programs, distribution agreements, assortment planning, and merchandising opportunities.

• Develop and execute Joint Business Plans (JBPs) that align customer objectives with Archer's growth strategies.

• Drive new item authorizations, increased shelf presence, improved product velocities, and expanded promotional opportunities across assigned accounts.

• Serve as the primary strategic partner for Northeast retail customers, ensuring strong relationships, consistent execution, and long-term business growth.

Trade Strategy, Revenue Growth & Profitability

• Develop and manage customer-specific trade promotional strategies that maximize return on investment and support profitable revenue growth.

• Partner with Sales Finance to evaluate pricing strategies, promotional effectiveness, trade investments, and customer profitability.

• Analyze customer performance, promotional lift, distribution trends, and financial results to identify growth opportunities.

• Lead customer-level sales forecasting, annual planning, and promotional calendar development.

• Balance revenue growth objectives with disciplined trade spending, margin management, and long-term profitability.

Broker, Distributor & Retail Execution Management

• Manage regional broker and distributor partnerships to ensure alignment with customer priorities and Archer's commercial objectives.

• Establish clear sales targets, performance expectations, and execution standards for external sales partners.

• Conduct regular business reviews to evaluate broker performance, customer opportunities, retail execution, and distribution growth.

• Partner with retail execution teams to improve product availability, merchandising compliance, promotional execution, and in-store visibility.

• Identify opportunities to strengthen distributor relationships, improve customer service, and maximize retail performance.

Sales Analytics & Business Performance

• Leverage syndicated data, including Circana, NielsenIQ, SPINS, and retailer-specific reporting, to evaluate category trends, competitive activity, and customer performance.

• Monitor key sales metrics, including revenue, volume, ACV distribution, velocities, promotional effectiveness, market share, and customer profitability.

• Develop accurate sales forecasts and identify business risks and opportunities through data-driven analysis.

• Translate category insights and customer performance trends into actionable sales strategies and recommendations.

• Present regional business performance, growth opportunities, and strategic initiatives to Sales Leadership and cross-functional stakeholders.

Cross-Functional Business Partnership

• Partner closely with Marketing, Category Management, Sales Strategy, Finance, Supply Chain, and Operations to execute regional commercial initiatives.

• Collaborate with Marketing and Category teams to develop compelling customer presentations, category insights, assortment recommendations, and promotional strategies.

• Support new product launches and innovation initiatives by securing retail authorizations, distribution, and promotional support.

• Work with Demand Planning and Supply Chain to align customer forecasts, inventory availability, and promotional activity.

• Serve as a trusted commercial partner, providing customer insights and recommendations that support strategic business decisions.

Continuous Improvement & Commercial Excellence

• Identify opportunities to improve account planning, sales forecasting, trade effectiveness, broker performance, and retail execution.

• Develop scalable processes and best practices that strengthen customer management and regional sales performance.

• Monitor competitive activity, emerging consumer trends, and changes in the Northeast retail landscape to identify new business opportunities.

• Champion data-driven decision-making, financial accountability, and continuous improvement across the regional sales organization.

What Sets You Apart

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.

• 8+ years of progressive sales experience within Consumer Packaged Goods (CPG), preferably food, beverage, snacks, or related grocery categories.

• Experience scaling emerging brands into mid-market and larger businesses is a strong plus.

• Proven experience managing regional or national grocery retail accounts, with established relationships across Northeast retailers such as Hannaford, Wakefern/ShopRite,

Market Basket, Wegmans, Big Y, or similar accounts strongly preferred.

• Demonstrated success driving revenue growth, expanding retail distribution, increasing market share, and managing strategic customer relationships.

• Strong understanding of conventional grocery retail dynamics, including category management, pricing, promotions, merchandising, and distribution.

• Experience developing Joint Business Plans (JBPs), negotiating customer agreements, and managing trade promotional investments.

• Strong financial acumen with experience managing customer P&Ls, sales forecasting, trade spend, and profitability improvement initiatives.

• Experience managing regional broker networks, distributors, and retail execution partners.

• Proficiency with syndicated data platforms such as Circana, NielsenIQ, SPINS, or similar tools, along with strong Microsoft Excel and PowerPoint skills.

• Exceptional communication, negotiation, presentation, and relationship-building skills with the ability to influence customers and cross-functional stakeholders.

• Strategic and analytical thinker who can translate market insights into actionable business strategies while remaining hands-on with execution.

• Self-starter who thrives in a fast-paced, entrepreneurial, and collaborative environment.

• Ability and willingness to travel regularly throughout the Northeast region to support customers, broker partners, and business development initiatives.

• Relentless drive to win: Demonstrates exceptional tenacity, a strong sense of urgency, and a bias for action. Persistent in pursuing opportunities, overcoming obstacles,

challenging conventional thinking, and finding solutions rather than accepting “no” as the final answer.

Why Join Archer Meat Snacks?

Impact: Lead Northeast growth across major grocery partners and expand distribution for a fast-growing premium meat snack brand.

Visibility: Partner directly with Sales Leadership and cross-functional teams across Marketing, Category, Finance, Supply Chain, and Operations.

Ownership: Drive regional sales strategy, customer partnerships, trade investments, broker performance, and profitable revenue growth.

Growth: Play a meaningful role in expanding Archer’s presence with regional grocery accounts and strengthening its commercial capabilities.

Culture: Join an entrepreneurial, collaborative, and fast-moving organization where initiative, accountability, and results matter.

Apply Today

If you’re ready to bring your Northeast grocery relationships, CPG sales expertise, and commercial drive to a growing organization, we’d love to meet you.

To learn more about Archer Meat Snacks, visit www.archerjerky.com.

Archer Meat Snacks is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.