Director, Sales & Marketing - Industrial Safety

The Job Responsibilities

We are seeking a Director, Sales and Marketing based in the United States for our Industrial Safety product lines.

The Director, Sales & Marketing is responsible for building the relevant business in the assigned segment, product area and/or geographic territory through the leadership of a team or teams of business development managers and product / marketing managers. Leads the development and implementation of the business field or portfolio Go to Market Plan to achieve annual sales and profitability objectives with a focus on developing new markets and driving organic growth initiatives. Also responsible for developing senior level relationships with identified key end users and target channel partners.

Key Responsibilities

Leadership & Business Strategy

• Lead, develop, and coach sales and marketing teams to achieve revenue, profitability, and growth objectives.
• Implement corporate and divisional strategies, establish clear performance expectations, and monitor results.
• Participate in strategic planning and develop annual sales and business plans.
• Optimize sales resource allocation based on market potential and business priorities.
• Manage sales pipeline activities and coach team members on effective funnel management.
• Conduct regular field visits, provide performance feedback, and support employee development plans.
• Identify business improvement opportunities and recommend solutions.
• Foster a culture aligned with Draeger’s Guiding Principles and compliance requirements.

Sales & Market Development

• Drive market expansion and new business development initiatives.
• Promote value-selling principles and ensure consistent application across the team.
• Position Draeger solutions effectively to address customer challenges and business needs.
• Develop and maintain relationships with key customers, end users, and channel partners.
• Manage customer expectations and ensure a high level of satisfaction.

Distributor & Channel Management

• Strengthen distributor partnerships and develop high-performing channel networks.
• Evaluate distributor performance and implement improvement plans where needed.
• Participate in annual business planning and quarterly reviews with key distributors.
• Approve recommended changes to distributor networks.

Marketing Leadership

• Develop and execute regional marketing plans aligned with business objectives and global strategies.
• Collaborate with product management teams to incorporate customer feedback and market insights.
• Partner with Sales and Service leadership to execute growth initiatives.
• Lead and develop the Product and Marketing team.

Operational Excellence

• Utilize CRM and other business tools for forecasting, reporting, and customer management.
• Manage budgets and control expenses within approved guidelines.
• Ensure accurate oversight of demo and consignment equipment.
• Maintain compliance with company policies, regulatory requirements, and trade compliance standards.
• Perform other duties as assigned.

Your Qualifications

• Bachelor’s degree preferred or the equivalent in education, training and experience.
• Minimum 5+ years sales / business development leadership experience for personal protective products to industry.
• Experience leading field sales teams/BDM or other team preferred.
• Trained and knowledgeable in CRM software for forecasting and managing customer interactions.
• Preferred previous training in selling skills (e.g. Miller Heiman, etc.)
• Travel up to 75%