Director, Social Media

Description :

The Director, Social Media will lead and evolve DBV Technologies' corporate social media and digital content presence as the company prepares for its next stage of growth. Reporting to the Senior Director, Global Corporate Communications, this leader will own the social media strategy, executive digital presence, and digital content program, and will translate DBV's science, people, and mission into compelling content for external audiences.

The position is a critical role for DBV as a late-stage biopharmaceutical company preparing for potential regulatory review and commercial launch. The Director will build the strategy, standards, and capabilities needed to operate responsibly in a highly regulated and fast-moving environment, and will partner closely with Legal, Regulatory, Medical, and Investor Relations to do so.

The ideal candidate combines strong writing and storytelling skills with digital fluency and creativity and brings sound judgment on what a regulated company can and cannot say on social channels.

Location : Warren, New Jersey - minimum 3 days on site with periodic travel to France, medical congresses, and other company locations required

Salary Range : $180-215K

Key Responsibilities :

1. Social Media Strategy & Channel Leadership

• Own and execute DBV's corporate social media strategy and content development, in partnership with agency partners.

• Build a consistent pipeline of content that strengthens awareness and understanding of DBV, its science, people, culture, and commitment to the food allergy community.

• Develop social campaigns supporting corporate milestones, medical congresses, regulatory events, corporate announcements, and potential launch activities.

• Identify emerging platforms, formats, and digital trends, and recommend opportunities to expand reach and engagement.

• Define the team, agency, tools, and budget needed to scale the function ahead of launch, and build the team over time.

2. Digital Content & Storytelling

• Identify compelling stories across DBV's science, clinical development programs, employees, culture, patient community, and broader organization.

• Translate complex scientific, clinical, and business topics into clear, accurate, and audience-appropriate content.

• Develop a steady pipeline of corporate content that builds understanding of DBV beyond individual company milestones and announcements.

• Partner across Communications to ensure digital storytelling is integrated with broader corporate, scientific, media, employee, and executive communications.

3. Executive Social Media & Thought Leadership

• Own digital presence strategies for members of DBV's senior leadership team, and counsel executives on voice, content, and engagement.

• Draft executive social content that reflects individual leadership voices while reinforcing DBV's broader narrative and priorities.

• Monitor performance and recommend opportunities to strengthen executive digital engagement.

4. Community Management & Issue Monitoring

• Establish community guidelines and moderation standards for DBV's social channels and oversee day-to-day community management.

• Implement social listening to track conversation about DBV, food allergy, and the competitive landscape, and surface insights and emerging issues.

• Define escalation protocols for sensitive posts, misinformation, and potential crises, in coordination with Corporate Communications, Legal, and Medical.

5. Analytics, SEO & Performance Optimization

• Track and report performance across DBV's digital properties.

• Establish meaningful KPIs to evaluate content and channel effectiveness.

• Translate performance data into practical recommendations for content strategy, channel planning, and audience engagement.

• Monitor peer and industry digital activity and identify opportunities for DBV to differentiate its presence.

• Stay current on evolving platforms, tools, audience behaviors, and best practices, and bring forward recommendations.

6. Governance, Compliance & Cross-Functional Partnership

• Own the process for medical, legal, and regulatory review of social content, and ensure all posts are reviewed and approved before publication.

• Ensure social content about investigational products is factual and does not make claims about safety or efficacy beyond what the company has communicated publicly, and ensure applicable FDA requirements are followed, including as the company moves toward potential approval and launch.

• Work with Pharmacovigilance and Legal to ensure potential adverse event and product complaint reports received through social channels are identified and escalated according to company procedure.

• Coordinate with Legal and Investor Relations so social posts about regulatory, clinical, and financial developments are consistent with public disclosures, timed with official announcements, and aligned with the company's policies on material non-public information.

• Ensure appropriate consent, privacy, and disclosure practices for patient and employee stories, endorsements, and paid partnerships.

• Partner with Internal Communications on employee advocacy guidelines, and with Patient Advocacy, Medical Affairs, and Investor Relations so that external messages are aligned and well timed.

• Manage agency and vendor relationships, scopes of work, and budgets.

Qualifications :

Required Qualifications

• Bachelor's degree in communications, marketing, brand strategy, or a related field.

• 8 to 10+ years of progressive experience in digital communications, corporate communications, social media, content strategy, or related fields.

• Experience in biotechnology, pharmaceutical, healthcare, or another highly regulated or science-driven industry.

• Experience working within formal medical, legal, and regulatory review processes.

• Demonstrated track record of leading a corporate social media program, including agency management.

• Strong writing, editing, and storytelling skills, with demonstrated ability to translate complex information into clear and engaging content.

• Working knowledge of digital analytics, SEO, social media measurement, and performance optimization.

• Demonstrated ability to collaborate effectively with colleagues across functions and levels of an organization.

Preferred Qualifications

• Experience supporting executive social media or thought leadership.

• Experience in a publicly traded company, including familiarity with disclosure considerations.

• Experience supporting social media through a regulatory submission or commercial launch.

• Experience with social listening and community management tools.

• Experience with global audiences, including French-speaking audiences.

• Prior people management experience.

Behavioral skills :

• Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”,

• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,

• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,

• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.

• Digital & Editorial Excellence: Brings strong digital instincts, editorial judgment, and an understanding of how different audiences consume and engage with content.

• Strategic Thinking: Understands how individual digital activities connect to broader communications and business objectives and brings forward thoughtful recommendations.

• Scientific Storytelling: Translates complex scientific and clinical information into accurate, accessible, and engaging communications.

• Compliance Discipline: Holds a high standard on regulatory requirements and review processes, and knows what to escalate.

• Adaptability: Thrives in a growing organization where priorities, processes, and communications needs continue to evolve.

• Patient Focus: Keeps patients and families at the center of communications while recognizing the needs of DBV's broader stakeholder community.