Director, Strategy

ABOUT LUCID GROUP

We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years.

Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand’s full potential.

This position is aligned to one of our three capabilities:

• Commercial Communications: Accelerating a brand’s trajectory with data-driven strategies and creativity that moves markets.

Our other capabilities include:

• Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change.

• Consulting: Specialised life-sciences consulting - empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation.

Job Summary

We’re looking for a Director, Strategy to join our team and lead engagement strategy across complex healthcare brands and client engagements.

This role is well suited to a strategist who has built their career across engagement, omnichannel, communications, CRM, or customer experience strategy and understands how to translate audience insight into connected, actionable plans. You’ll help clients determine how, when, and where to engage their audiences across the brand ecosystem - bringing together content, channels, data, media, and creative activation in a way that supports broader business and brand objectives.

You’ll work closely with brand strategists, account leaders, creative, medical, media, analytics, and project management teams. While this role will partner with senior strategy leaders on larger or more complex engagements, we’re looking for someone who can independently lead day-to-day strategic work, facilitate client conversations, and bring a clear point of view to the work.

Responsibilities

• Lead engagement and omnichannel strategy across pharmaceutical, biotech, and healthcare brands.

• Translate brand and business objectives into clear audience, engagement, communications, and channel strategies.

• Develop connected customer journeys, communication maps, channel ecosystems, activation plans, and tactical recommendations.

• Define the role each channel, content type, and tactic should play for specific audiences and moments across the customer journey.

• Bring fluency across CRM, email, web, social, paid media, digital experiences, content, and other emerging channels.

• Apply audience insight, behavioral data, research, market dynamics, and customer needs to strengthen strategic recommendations.

• Partner with brand strategy teams to connect positioning, messaging, and brand direction to meaningful audience engagement.

• Work closely with media, analytics, creative, account, medical, and project management teams to ensure strategy is connected through execution.

• Lead workshops, journey mapping sessions, working meetings, and strategic exercises with internal teams and clients.

• Develop clear, compelling briefs and strategic outputs that give creative and activation teams the direction they need to move the work forward.

• Participate in creative reviews and provide strategic feedback to ensure work remains aligned to audience needs, business objectives, and the overall engagement strategy.

• Present recommendations and strategic work to clients, helping teams navigate feedback and reach clear decisions.

• Identify opportunities to strengthen client relationships, expand existing engagements, and support new business opportunities.

• Help shape pitch strategy, engagement narratives, strategic frameworks, and client presentations.

• Stay current on changes in healthcare marketing, customer behavior, digital channels, data, technology, and emerging approaches to engagement.

• Mentor and support more junior strategists while contributing to a collaborative and high-performing team culture.

Qualifications

• 6–10 years of experience in engagement strategy, omnichannel strategy, communications planning, CRM, customer experience, digital strategy, brand strategy, or a related discipline.

• Meaningful experience working within a healthcare, pharmaceutical, biotech, medical communications, or similarly regulated environment.

• Experience working in an agency, consultancy, client-side marketing organization, or comparable strategic setting.

• Demonstrated experience developing customer journeys, communication maps, channel strategies, tactical plans, or other engagement-focused outputs.

• Strong understanding of how audiences interact with brands across CRM, digital, social, paid media, web, content, and other channels.

• Ability to connect audience behavior, customer needs, market dynamics, and business objectives to a clear strategic recommendation.

• Experience partnering with creative, account, brand, medical, media, analytics, and project management teams.

• Comfortable leading client-facing conversations, workshops, presentations, and strategic working sessions.

• Strong communication, facilitation, presentation, and storytelling skills.

• Ability to work independently, manage multiple priorities, and bring structure to complex or ambiguous challenges.

• Confident influencing others and contributing a clear point of view, while remaining collaborative and open to different perspectives.

• Experience working with HCP, patient, caregiver, payer, or other healthcare audiences is preferred.

• Experience with CRM strategy, trigger logic, journey orchestration, content strategy, marketing technology, or data-informed communications is preferred.

• Experience contributing to new business development or organic growth initiatives is a plus.

• People leadership or mentoring experience is preferred, but formal management experience is not required.

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.

• Compassionately Human: We think about the human impact of our actions.

• Accountable Allies: We are the go-to strategic partners for our clients.

• Invent with Intent: We create meaningful solutions to solve real problems.

• Courageously Curious: We challenge ourselves to think disruptively.

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.

We are dedicated to offering an inclusive and accommodating recruitment process. If you require any accommodations during the interview, please do not hesitate to contact us.