DIY Channel Marketing Manager

General Purpose

CORSAIR is seeking a DIY PC components Channel Marketing Manager to own the profit and loss (P&L) performance of assigned DIY products across designated accounts and markets. This role is accountable for profitable revenue growth, market share gains, and effective product positioning and assortment at channel partners.

Working closely with Sales, Finance, Product Management, Marketing, and Demand Planning, you will translate category priorities into account plans that put the right products at the right price points, supported by effective placement and investment. You will manage commercial performance from product introduction through end of life, balancing growth opportunities with margin and inventory requirements. You will make use of AI tools to improve commercial analysis, decision-making, and productivity, a good understanding of industry leading AI solutions is a must.

Position Summary Responsibilities and Expectations

Product P&L and profitable growth

• Own the P&L for assigned DIY products and accounts, delivering agreed revenue, gross margin, and contribution profit targets in partnership with Sales and Finance.
• Build annual and quarterly account category plans, translating growth goals into SKU, pricing, promotional, and investment decisions with clear financial expectations.
• Monitor profitability by product and account, including discounts, rebates, marketing funds, price protection, and markdown support. Identify margin risks and implement corrective actions.
• Develop pricing and promotional recommendations within company guidelines and approval limits. Evaluate expected incremental sales, margin impact, and return on investment before committing funds.
• Manage allocated channel marketing budgets and market development funds (MDF), tracking spending, commitments, and results against plan.

Account assortment and product positioning

• Develop account-specific assortments based on shopper needs, price tiers, competitive offerings, sales performance, and profitability. Use AI-assisted analysis to identify assortment gaps and evaluate additions, replacements, and exits.
• Partner with Sales to present category insights and product recommendations to account buyers, securing listings, expanding distribution, and improving shelf space and online visibility.
• Translate global product positioning into clear account-level propositions, showing how each product fits the assortment and differentiates CORSAIR from competing offerings.
• Coordinate with Marketing and account teams to deliver accurate product content, effective merchandising, and relevant product training that supports shopper understanding and conversion.

Product lifecycle and channel execution

• Manage account readiness for new product launches, including assortment, product setup, pricing, availability, content, placement, and launch promotions.
• Partner with Sales and Demand Planning on SKU-level forecasts using sell-in, sell-through, inventory, promotional plans, and account opportunities. Use AI tools to explore demand scenarios and flag risks for review.
• Monitor channel stock, weeks of supply, and aged inventory. Coordinate replenishment, product transitions, and clearance plans to maintain availability and protect profitability.
• Build promotional calendars around account priorities and key DIY shopping periods. Coordinate execution with internal teams and partners, then assess financial and sell-through results.
• Use AI tools to accelerate analysis of account P&L, market share, competitive pricing, and promotional results. Streamline recurring reports and business review preparation, validating findings against source data before recommending actions.
• Provide account and consumer insights to regional category leadership and global Product and Marketing teams to inform future products and commercial plans.

Essential Skills and Experience

• 5+ years of relevant experience in channel marketing, category management, commercial product management, or sales within DIY Components, consumer electronics, or a related hardware business.
• Demonstrated responsibility for product or category P&L, with measurable success growing revenue while meeting profitability goals.
• Demonstrated hands-on proficiency with AI tools for commercial analysis, research, reporting, and workflow automation, with examples of improved efficiency or business outcomes. Ability to frame effective prompts, evaluate outputs critically, and handle company and partner data in accordance with company policies.
• Strong financial and analytical skills, including margin analysis, pricing, promotional evaluation, budget management, and forecasting.
• Experience developing account assortments and product positioning, supported by an understanding of retail, online retail, and distribution channels.
• Ability to interpret SKU-level sales, inventory, market share, and competitive data and turn findings into clear commercial recommendations.
• Strong presentation and relationship-building skills, with the ability to influence account buyers and collaborate across Sales, Finance, Product, Marketing, and Planning.
• Advanced Excel skills and experience using reporting or business intelligence tools to manage commercial performance.
• Bachelor’s degree or equivalent professional experience. Willingness to travel for account meetings, business reviews, and industry events as needed.

Preferred Qualifications

• Experience with DIY components, PSU’s, Watercooling, Cases, Fans or other associated products
• Experience supporting major retail or online retail accounts, including product line reviews, assortment planning, merchandising, and retail media.
• Familiarity with third-party market data and retailer reporting tools used to assess category and account performance.
• Experience building reports and tools with AI solutions to enhance and optimize workflows

For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.

Annual Salary Range $130,000—$150,000 USD