DIY & RETAIL MANAGER
- Hiring from
- Bulgaria
- Work type
- Hybrid
- Posted
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The Retail & DIY Business Development Manager is responsible for developing and managing Legrand's Retail and DIY channel, ensuring strong market presence, profitable growth, and effective execution of commercial and marketing strategies.
This role works closely with key distributors, retail partners, marketing teams, and internal stakeholders to expand business opportunities, optimize product positioning, implement promotional activities, and strengthen Legrand's visibility in the market. The position combines business development, channel management, sales growth initiatives, pricing support, and market intelligence to contribute to the company's overall performance.
- Develop and execute the Retail & DIY channel strategy in line with business objectives.
- Manage and grow relationships with national and regional Retail & DIY customers and distributors.
- Identify new business opportunities and propose channel expansion initiatives.
- Drive sales growth through customer development plans, promotional activities, and commercial initiatives.
- Coordinate product launches and ensure effective product placement and visibility within the channel.
- Collaborate with marketing teams to develop and implement trade marketing activities, in-store promotions, merchandising programs, and customer events.
- Support pricing strategy implementation and provide market feedback to ensure competitiveness.
- Monitor market trends, customer needs, competitor activities, and industry developments to identify growth opportunities.
- Analyze sales and channel performance, prepare forecasts, and recommend corrective actions where needed.
- Ensure optimal availability, visibility, and positioning of Legrand products within Retail & DIY networks.
- Coordinate external merchandising resources and support partner sales teams to maximize sell-out performance.
- Maintain accurate customer data, activity plans, forecasts, and business reports in company systems.
- Collaborate effectively with sales, marketing, communication, and product management teams across the organization.
- Represent Legrand at customer meetings, industry events, exhibitions, and trade fairs.
- Bachelor's degree in Business, Marketing, Economics, Engineering, or a related field.
- Minimum 3-5 years of experience in sales, channel management, business development, key account management, or trade marketing.
- Experience working with Retail, DIY, Technical Products, Building Infrastructure, or Electrical markets is highly desirable.
- Strong commercial and negotiation skills.
- Proven ability to develop customer relationships and drive business growth.
- Analytical mindset with the ability to interpret sales and market data.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work independently while collaborating effectively in a matrix organization.
- Good understanding of pricing, merchandising, promotions, and channel development.
- Proficiency in Microsoft Office applications, especially Excel and PowerPoint.
- Fluency in English and local language.
- Valid driving license and willingness to travel regularly within the assigned territory.