DTC Regional Sales Manager

Every person on the planet dreams of a better home. And at LIXIL, we’re committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters. Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We’re a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.

As a division of American Standard, American Standard Home Services provides turnkey
home improvement solutions, enabling direct-from-manufacturer purchase and installation of
everyday home products. Our mission is to simplify home remodeling through effortless installation
solutions that elevate living standards through quality, safety, and smart design. Exceptional
installation and service are at the heart of everything we do.

This role serves as the Regional Sales Manager for American Standard’s Direct Response efforts. In this
position, you will assist with developing American Standard’s selling processes, as well as recruiting,
hiring, training, and managing independent sales representatives. You will oversee sales operations
and teams across multiple markets to consistently achieve aggressive sales targets, deliver high
customer satisfaction scores, and maximize advertising ROI. This position covers the Southeast region. Candidates residing in this region are preferred.

• Manage the sales process closely, providing strong leadership, strategic direction, and ongoing support to independent sales representatives.
• Assist in the continuous development, refinement, and optimization of the core sales process.
• Recruit, hire, and train high-performing sales teams across assigned markets.
• Lead sales reps to exceed revenue targets while maintaining top-tier professionalism and customer satisfaction.
• Oversee, review, and approve sales contracts to ensure compliance and profitability.
• Partner with the Marketing team to optimize lead generation and maximize return on advertising spend (ROAS).
• Maintain metrics on all key deliverables (sales, leads, customer satisfaction etc.)
• Maintain a weekly reporting rhythm to provide sales insights, market feedback, and strategic recommendations to business leadership.
• Provide local market feedback and collaborate with Install Partners to uphold service level agreements and quality standards.
• Collaborate closely with executive leadership to refine and execute long-term growth strategies for the Direct Response channel.
• Develop and deliver continuous training programs that enhance product knowledge, reinforce brand value, and elevate sales close rates.

• Minimum of 3+ years of sales leadership and team management experience in direct response, direct-to-consumer, or a closely related field, with extensive experience managing customer relationships and field sales teams on a daily basis.
• Bachelors’ Degree preferred
• Computer proficiency in Google Suite and MS Office required.
• Strong written and verbal communication skills.
• Ability to relate to distinct audiences including customers, sales representatives, and various levels of management.
• Conducts self with a high degree of professionalism.
• Ability to multi-task.
• Some travel may be required, up to 25%.
• Atlanta based preferred or surrounding states will be considered.

The Hiring Salary Range for this position is 75,000.00 -99,000.00 anually.

(Salary offer to be determined by the applicant’s education, experience, knowledge, skills, location, and abilities, as well as internal equity and alignment with market data.)

Other Compensation (if applicable): This role will be eligible to participate in the ASHS Incentive Program.

AS, AMERICA INC. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law. Only at LIXIL’s request preferred vendors may be invited to refer talent for specific open positions. In such cases, a current and fully executed agreement with LIXIL must be in place.

Recruitment & Staffing Agencies: AS, AMERICA INC does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to AS, AMERICA INC. or its employees is strictly prohibited unless contacted directly by AS, AMERICA INC. internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of AS, AMERICA INC. and will not owe any referral or other fees with respect thereto.