E-commerce Creative Strategist Ads - Poland

Creative Strategist Ads - Poland

About Natulim

Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to become Europe’s leading brand in eco-friendly cleaning, building a strong, innovative DTC brand that stays close to its consumers.

Our flagship product, biodegradable laundry detergent sheets, offers a simpler and more sustainable alternative to traditional laundry detergents.

We currently operate across several European markets, and our growth is driven by a DTC, data-driven and performance-oriented approach, combining Shopify, acquisition, content, CRM and a culture of continuous experimentation.

We are a young, international and remote-first team, where everyone has a high level of autonomy and ownership. We are now looking to accelerate our growth in Poland, a strategic market for Natulim.

To support this ambition, we are looking for a Creative Strategist for Poland who can take ownership of the market and build the creative growth engine behind it.

The Role

We are looking for someone who is highly creative, performance-driven and strongly business-oriented to drive Natulim’s growth in the Polish market.

Our main growth driver will be creating, testing and optimizing ads. We are looking for someone who can turn consumer insights into creative angles, advertising concepts and content that drives sales.

You will combine creativity with data analysis: understanding what works and why, developing new hypotheses, and continuously improving our creative system.

We are not simply looking for someone who can manage an ecommerce business. We want someone who can understand Polish consumers, identify new communication angles and turn creativity into business growth.

Your Responsibilities

1. Creative Strategy & Performance Ads

• Regularly analyze campaign and creative performance to identify the angles, hooks, formats and messages that drive results.

• Identify new creative opportunities based on data, consumer insights, trends, competitors and Polish culture.

• Develop new creative hypotheses and propose innovative advertising concepts tailored to the local market.

• Create creative briefs and collaborate with internal teams, creators and external partners to produce new ads.

• Develop and test different creative angles, hooks, formats, messages and value propositions in Polish.

• Identify what makes a creative successful and turn those learnings into new iterations.

• Gradually build a scalable creative system capable of continuously generating new ideas and high-performing creatives.

• Stay up to date with DTC brands, social media trends and emerging creative approaches in Poland and internationally.

• Work closely with the Paid Media team to turn creative insights into profitable customer acquisition and business growth.

2. Growth & Performance

• Track key acquisition and performance KPIs, including CAC, ROAS, CPA, CTR, CVR, AOV and LTV.

• Understand the relationship between creative performance, customer acquisition and ecommerce conversion.

• Identify friction points in the funnel and propose initiatives to improve overall performance.

• Prioritize initiatives based on their potential business impact.

• Analyze the performance of the Polish market and translate data into actionable recommendations.

• Test, learn, iterate and scale the initiatives that work.

3. E-commerce & CRO

• Manage and optimize the Shopify shopping experience for the Polish market.

• Identify opportunities to improve conversion rates, AOV and revenue.

• Manage and optimize products, collections, promotions, bundles, product pages and landing pages.

• Propose and coordinate experiments and A/B tests.

• Identify friction points in the customer journey and work with the relevant teams to address them.

• Ensure an excellent user experience, particularly on mobile, taking into account the expectations of Polish consumers.

4. CRM & Retention

• Coordinate CRM campaigns and automated flows using Klaviyo.

• Ensure consistency between acquisition campaigns and the customer journey.

• Identify opportunities to improve retention, reactivation and LTV.

• Collaborate with the relevant teams to maximize the value generated by each customer.

• Adapt CRM messaging and communications to the linguistic and cultural specificities of the Polish market.

5. Polish Market Development

• Develop a deep understanding of the Polish consumer, including their needs, objections, motivations and purchasing habits.

• Adapt messaging, creative assets and value propositions to the Polish market.

• Identify local trends, competitors and new growth opportunities.

• Help increase Natulim’s brand awareness and establish the brand as a leading player in the Polish market.

• Work independently while collaborating closely with the central team based in Spain.

What We’re Looking For

• Experience in DTC ecommerce, Growth, Creative Strategy, Performance Marketing or a similar environment.

• Strong creative instincts and the ability to generate advertising ideas, angles and concepts.

• Experience creating, testing or optimizing digital advertising campaigns.

• A solid understanding of Meta Ads and key performance marketing principles.

• The ability to analyze performance data and translate it into creative and business insights.

• A good understanding of key KPIs, including CAC, ROAS, CTR, CVR, AOV and LTV.

• Experience with Shopify or another ecommerce platform.

• An understanding of CRO, UX and funnel optimization.

• Knowledge of CRM, ideally including Klaviyo.

• A hands-on mindset, with the ability to work independently and take ownership.

• An entrepreneurial spirit and the ability to thrive in a fast-paced, constantly evolving environment.

• Native or bilingual Polish, with an excellent understanding of local language nuances and cultural context.

• Professional working proficiency in English to collaborate effectively with an international team.

What Will Make You Stand Out

• A genuine obsession with creativity and ideas that sell.

• Experience working in DTC brands, startups or high-growth companies.

• Experience with UGC content, social media ads or creative testing.

• The ability to move quickly from idea → concept → test → learning → iteration.

• Strong analytical skills without losing your creative edge.

• Experience launching or scaling a market.

• A strong understanding of Polish consumer behavior, digital trends and local advertising conventions.

• The ability to identify creative opportunities through customer feedback, performance data and competitive analysis.