E-Commerce Director

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICK’S Sporting Goods and others. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand. Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience. Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK’S and others, optimizing sales strategies to maximize visibility and profitability. Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends. Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data. Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals. Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels. Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact. Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance. Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging. Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution. Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions. Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations. QUALIFICATIONS Education and Experience: Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries. Proven track record of delivering measurable revenue growth in multi-brand D2C environments. Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization. Preferred: Experience managing online sales through Amazon, Walmart, Target, DICK’S Sporting Goods, and other major retail platforms. Strong financial acumen with experience in P&L management, forecasting, and performance analysis. Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors. Strong communication, negotiation, and relationship-building abilities. Behavioral Competencies: Strategic thinking and business acumen Data-driven decision making Leadership and team development Market analysis and competitive insight Digital channel optimization Strong collaboration and partnership skills Agility and adaptability in a fast-paced environment WORK ENVIRONMENT AND PHYSICAL DEMANDS This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment. Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives. Requires extended periods of computer use and virtual meeting participation.