E-commerce ESA Marketing Manager (Part-Time, Independent Contractor)

About Just Right Reader

Just Right Reader is a literacy publisher dedicated to helping children become confident, successful readers through engaging, research-based resources grounded in the Science of Reading. Our growing product line includes decodable and knowledge-building books, classroom resources, teacher guides, lesson plans, literacy games, family resources, and marketing materials designed for students from Birth through Grade 12.

About This Engagement

We're hiring a hands-on E-commerce Marketing Manager to own how families find, choose, and buy Just Right Reader online. This is a builder role on a small team: you'll give direction on ads one day, rewrite a product page the next, and program an email flow by Friday.

Just Right Reader makes Science of Reading decodable books that children take home and keep, with QR video lessons in 14+ languages and ESSA Level II evidence behind them. Our direct-to-family business is growing fast through state Education Savings Account (ESA) programs, which give parents state funds to spend on approved learning materials. We're approved in states including Texas, Arizona, Alabama, Utah and Georgia, selling on platforms like Odyssey and ClassWallet.

You'll take a marketing plan that's already written and make it real, measure what works, and put more money behind the winners.

Scope of Work

Paid media

• Partner with and manage our paid media agency on strategy, execution, and optimization for Google Search and Meta campaigns.
• Review campaign performance with the agency, track results by channel and state, and guide budget reallocations to channels that hit our target cost per acquisition

Website and merchandising

• Plan and direct product photography and short explainer videos
• Coordinate with cross-functional teams including fulfillment/operations and product to set up new bundles appropriately
• Partner with product and finance on products, bundles and price points that fit each state's award amounts
• Hold focus groups and site audits with ESA families

Email and SMS lifecycle

• Build and run automated journeys such as: welcome, quote rescue, win-back, next-pack, renewal and fund-drop campaigns
• Time campaigns to each state's ESA disbursement calendar and to seasonal moments like back-to-school and the holidays
• Grow the email and SMS list and keep it clean and compliant

SEO and Content

• Coordinate with our dedicated SEO freelancer to build and maintain an ESA hub plus landing pages for each state program
• Manage and review blog articles and FAQs produced by the SEO freelancer to answer real parent questions
• Ensure free directory and marketplace listings remain aligned with SEO priorities and recommendations

Creators, partners and community

• Recruit, brief and pay homeschool and early-literacy creators, and track their results
• Manage relationships with homeschool networks, ESA advocacy groups and state parent organizations
• Support conventions and community events, and launch a referral program when the time is right

Analytics and operations

• Own the marketing dashboard: traffic, conversion, CPA, AOV, repeat purchase and revenue by state and channel
• Reconcile ad spend against monthly order reports from ESA platforms

This engagement does not include internal people management, HR responsibilities, or administrative duties.

Required Experience & Qualifications

• 3+ years of hands-on e-commerce or DTC marketing experience
• Experience building automated email and SMS flows (Hub Spot)
• Strong parent-friendly copywriting and comfort with analytics and dashboards
• Organized, proactive, and able to meet 24–48 hour turnarounds
• Experience managing creator partnerships or community relationships

Preferred Experience

• Experience marketing to parents, homeschool families, or the education market
• Familiarity with ESA programs or platforms like ClassWallet or Odyssey
• Knowledge of the Science of Reading or early literacy
• Experience managing a paid media agencies against CPA targets

Engagement Details

• Structure: This role is structured as an independent contractor (1099) engagement.
• Schedule: expected work up to 20 hours per week (you will need to be available to 2-3 weekly meetings during normal business hours).
• Compensation: $55 - $70 per hour for up to 20 hours per week.
• Duration: This will be an ongoing agreement that will be evaluated for continuation on a monthly basis per business need.
• The contractor will determine their own work schedule, methods, tools, and approach, subject to agreed-upon milestones and deadlines.
• The contractor may provide services to other clients during the term of this engagement.
• Services will be performed remotely; occasional in-person collaboration may occur by mutual agreement.

How to Express Interest

Please submit:

1. Your resume highlighting relevant experience.
2. A cover letter with a summary on why you are interested in and a fit for this role.