E-commerce Growth Manager

E-commerce Growth Manager

About the Role

We’re looking for an experienced E-commerce Growth Manager to own and scale the performance of our online business.

This is a hands-on, commercially focused role for someone who understands the full e-commerce funnel — from traffic acquisition and onsite conversion through retention, profitability, and customer lifetime value.

The right person combines strong Shopify, CRO, paid media, analytics, and commercial experience and is comfortable working across marketing, creative, technology, operations, and customer experience.

Key Responsibilities

* Own the overall e-commerce growth strategy and online revenue performance.
* Manage and optimize the customer journey from acquisition through conversion and retention.
* Identify opportunities to improve revenue, conversion rate, AOV, CAC, ROAS, LTV, and profitability.
* Own ongoing CRO initiatives, including funnel analysis, UX improvements, landing pages, A/B testing, and checkout optimization.
* Manage and optimize the Shopify storefront, including merchandising, promotions, product launches, and site improvements.
* Work closely with paid media teams across Meta and Google to improve acquisition efficiency and profitable growth.
* Partner with CRM/lifecycle teams to improve retention, repeat purchases, and customer lifetime value.
* Use analytics and customer behavior data to identify growth opportunities and diagnose performance issues.
* Develop dashboards and reporting that connect marketing and e-commerce activity to commercial results.
* Collaborate with creative teams to develop and test conversion-focused assets and messaging.
* Work cross-functionally with technology, operations, logistics, and CX teams to improve the overall customer experience.
* Support pricing, promotional, and merchandising strategies.
* Lead internal team members, agencies, and external partners where required.

Must-Have Skills & Experience

* 5+ years of experience in e-commerce, DTC, digital growth, or a closely related role.
* Proven experience owning or significantly influencing e-commerce revenue growth.
* Strong hands-on experience with Shopify.
* Strong understanding of CRO, A/B testing, UX, and funnel optimization.
* Experience working with Meta Ads and Google Ads and understanding paid-media performance.
* Strong understanding of key e-commerce metrics, including:
* Revenue
* Conversion Rate
* AOV
* CAC
* ROAS
* LTV
* Gross margin / profitability
* Strong analytical skills and ability to turn performance data into actionable growth initiatives.
* Experience working across multiple functions such as marketing, creative, CRM, technology, operations, and CX.
* Demonstrable track record of improving e-commerce performance with measurable results.
* Strong commercial mindset — we’re looking for someone who thinks beyond traffic and campaigns and understands how an e-commerce business makes money.

Nice-to-Have Skills

* Experience managing an e-commerce P&L.
* CRM and lifecycle marketing experience.
* Marketplace experience with platforms such as Amazon or Mercado Libre.
* Experience with inventory planning, forecasting, fulfillment, or broader e-commerce operations.
* Subscription e-commerce experience.
* International or multi-market e-commerce experience.
* Experience leading internal teams and external agencies.
* Experience with AI tools and automation within e-commerce workflows.

Required Tools / Tech Stack

Strong experience with several of the following:

* Shopify / Shopify Plus
* Google Analytics 4
* Google Tag Manager
* Meta Ads Manager
* Google Ads
* CRO and testing platforms such as VWO, Intelligems, Convert.com, or similar
* CRM / lifecycle marketing platforms
* Reporting and visualization tools such as Looker or Power BI
* Project management tools such as ClickUp, Asana, or Notion

Deal-Breakers / Exclusions

* Experience limited primarily to social media or brand marketing.
* No meaningful Shopify or DTC e-commerce experience.
* Marketplace-only experience without broader e-commerce ownership.
* Limited understanding of CRO and conversion optimization.
* Unable to demonstrate measurable impact on revenue, conversion, CAC, ROAS, LTV, or profitability.
* Strategy-only profiles without hands-on execution experience.
* Website managers who have managed content/catalogues but haven’t owned commercial performance.

What Success Looks Like

You’ll be successful in this role if you can look at an e-commerce business end-to-end, identify where growth or profitability is being lost, and then work across acquisition, website experience, conversion, retention, and operations to fix it.

We’re looking for someone who treats e-commerce as a revenue channel and business function — not simply a website.

Skills

5+ years of experience in e-commerce, DTC, digital growth, or a closely related role with proven experience owning or significantly influencing e-commerce revenue growth, strong hands-on experience with Shopify, strong understanding of CRO, A/B testing, UX, and funnel optimization, experience working with Meta Ads and Google Ads, strong understanding of key e-commerce metrics including Revenue, Conversion Rate, AOV, CAC, ROAS, LTV, and Gross margin/profitability, strong analytical skills to turn performance data into actionable growth initiatives, experience working across multiple functions such as marketing, creative, CRM, technology, operations, and CX, and a demonstrable track record of improving e-commerce performance with measurable results.

Experience managing an e-commerce P&L, CRM and lifecycle marketing experience, marketplace experience with platforms such as Amazon or Mercado Libre, experience with inventory planning, forecasting, fulfillment, or broader e-commerce operations, subscription e-commerce experience, international or multi-market e-commerce experience, experience leading internal teams and external agencies, and experience with AI tools and automation within e-commerce workflows.

Shopify or Shopify Plus, Google Analytics 4, Google Tag Manager, Meta Ads Manager, Google Ads, CRO and testing platforms such as VWO, Intelligems, or Convert.com, CRM/lifecycle marketing platforms, and reporting and visualization tools such as Looker or Power BI.