E-commerce Merchandising Specialist

Remote (East Coast hours)

6 months

Position Summary
The E-Commerce Merchandising Specialist supports the E-Commerce team's day-to-day digital activities, including content management, merchandising, and site optimization. This role's key objective is to attract customers and drive sales by positioning products and key brand stories on our digital platforms (e.g., website, Shop app and point-of-sale), using data and site performance insights to guide merchandising and site decisions.
Primary Duties and Responsibilities
Merchandise + manage collections in alignment with our Go-To-Market plan
Build, optimize, and manage the product catalog, including the creation of product pages and maintenance of product copy, details, data, and creative assets.
Ensure top priority products are presented with complete, best-in-class product content.
Be responsible for the set up of promotions, and support promotional workflows by updating site collections, landing pages, and product merchandising during peak selling periods.
Manage and optimize site navigation, site search, and product recommendations to improve product discovery and the overall customer journey.
Manage content updates on all landing pages for both the website and Shop app
Apply SEO basics, to include items like page titles and meta descriptions, setting up URL redirects, and adding image alt text
Publish and manage onsite video content, including uploading videos, building playlists, tagging products, and analyzing performance.
Manage customer reviews and Q&A, including publishing and responding to content and using insights to improve the site experience.
Analyze site performance using tools such as Shopify, GA4, and heatmaps, and use those insights to guide site merchandising decisions. Share insights with partners during weekly business meetings.
Recommend improvements to key landing pages and site functionality based on insights from performance analysis.
Work with VP and Director of eCommerce and the Creative team to plan out wireframes and creative requests for each season to support key stories and campaigns as part of the GTM process, leveraging insights from performance analysis.
Secondary Duties and Responsibilities
Auditing and publishing updated product feeds to owned and paid media channel partners
Collaborate with third-party partners to ensure product content alignment
Update FAQ and customer service content as needed
Conduct competitive benchmarking and “shop the site” exercises, pulling examples from competitors for inspiration and reviewing our site through the lens of a customer or persona to identify opportunities.
Work with the Director of eCommerce on bug and feature tickets for development and user acceptance testing of bug fixes and new features & functionality
Take on ad-hoc projects as needed
Qualifications Required
Bachelor's degree or equivalent experience
Minimum of 2-3 years of experience in Digital Merchandising
Experience with Shopify and Shop app is required, including managing the product catalog and collections, updating site content using the theme editor, and setting up promotions and discounts using Shopify and/or apps.
Analytics experience: must be comfortable analyzing site performance using tools such as Shopify, GA4, and heatmaps, making site merchandising decisions based on data, and recommending improvements to key landing pages or site functionality using insights from that analysis
Google Sheet/CSV experience for bulk editing of the product catalog and analytics
Hold an entrepreneurial spirit to drive innovative thinking in a culture where handmade products require nimbleness and flexibility.
Demonstrate a commitment to being part of a healthy, happy, and team culture.
Must work East Coast (Eastern Time) hours
Must be willing to work flexible hours with some late nights, early mornings, or weekends as needed during promotional periods
This position is remote
Qualifications Desired
Action oriented
Attention to detail
Strong organizational skills
Outstanding communication skills
Entrepreneurial, independent, and flexible self-starter
Collaborative
Creative
Comfortable multi-tasking in a fast-paced environment

Skills

Bachelor's degree or equivalent experience with minimum 2-3 years of Digital Merchandising experience, comfortable analyzing site performance using Shopify, GA4, and heatmaps to make data-driven merchandising decisions, and proficiency with Google Sheets and CSV for bulk product catalog editing.

Action oriented with attention to detail, strong organizational and communication skills, entrepreneurial and independent self-starter who is collaborative, creative, and comfortable multi-tasking in a fast-paced environment.