E-commerce & PR Operations Manager

E-commerce & PR Operations Manager

Remote | Full-Time | Buenos Aires, Argentina | US Eastern Time Overlap Required

About PARISA WANG

PARISA WANG is a New York-based premium handbag brand known for timeless design, thoughtful functionality and refined craftsmanship. We are a fast-growing direct-to-consumer fashion brand serving customers globally.

The Role

We are looking for a proactive, commercially minded operator to coordinate four critical areas:

• Creator growth execution
• E-commerce execution
• Launch and commercial readiness
• Cross-functional accountability

Your mission is to turn strategy into coordinated execution—ensuring campaigns, launches, partnerships and e-commerce priorities move forward accurately and on time.

The ultimate goals are to increase execution speed, improve operating efficiency, support revenue growth and reduce Founder follow-up.

This is not an executive-assistant, reporting-only or traditional PR role. You will be expected to identify missing steps, follow up before deadlines are missed and independently close the loop.

Key Responsibilities1. PR & Creator Growth — 30%

• Research brand-aligned editors, stylists, creators, publications and affiliate partners
• Evaluate creators based on brand fit, engagement, visibility and commercial potential
• Manage outreach, follow-ups, gifting, shipments, publishing dates, codes and deliverables
• Maintain an accurate PR and creator pipeline with clear status and next actions
• Track performance and recommend which partnerships to repeat, renegotiate, pause or discontinue
• Support editorial features, gift guides, product placements and creator collaborations

2. E-commerce Execution — 30%

• Maintain the e-commerce and commercial calendar
• Coordinate product launches, promotions, site updates and revenue-driving initiatives
• Ensure product details, pricing, inventory, imagery, collections and merchandising are ready
• Coordinate website, CRM, creative, inventory and customer-experience requirements
• QA landing pages, product information, links, promotion codes and exclusions
• Identify and escalate anything that could delay execution, reduce conversion or affect the customer experience

3. Launch & Commercial Readiness — 25%

Every product launch, promotion and event should be managed as a coordinated commercial launch.

• Own and maintain the master launch timeline
• Translate initiatives into tasks, owners, deadlines and dependencies
• Connect product, inventory, creative, website, CRM, PR, creator and CS timelines
• Run readiness checks before launches
• Flag missing assets, delayed approvals, inventory risks and unclear ownership early
• Resolve routine blockers and escalate critical issues with a recommended solution
• Monitor launch execution and document improvements afterward

4. Operating Cadence & Accountability — 15%

• Translate weekly priorities into clear actions, owners and deadlines
• Follow up across teams before deliverables become overdue
• Maintain accurate trackers and centralized resources in Feishu/Lark
• Surface cross-functional risks and dependencies early
• Provide concise weekly updates covering progress, delays, risks and next actions
• Escalate only decisions that genuinely require Founder approval
• Improve recurring workflows and keep operating procedures current

Updates should be action-oriented and understandable within five minutes—not duplicate existing departmental or AI reports.

What Success Looks LikeFirst 30 Days

• PR and creator pipelines are clean, prioritized and actively moving
• The commercial calendar and launch timeline are accurate
• Key workflows across e-commerce, CRM, creative, inventory, PR and CS are understood
• Weekly execution and follow-up cadences are established

First 90 Days

• PR and creator outreach runs consistently
• E-commerce initiatives are coordinated accurately and on time
• Launch risks are identified before deadlines are affected
• Cross-functional follow-up happens without Founder intervention
• The Founder spends materially less time asking for updates or chasing deliverables

Performance Measures

• On-time and fully ready launches
• Completion of critical actions by deadline
• Reduction in missed dependencies and last-minute issues
• Reduction in Founder follow-up
• PR and creator pipeline movement
• Creator and affiliate results where measurable
• Accuracy and usefulness of operating trackers
• Speed and quality of risk escalation

What We’re Looking For

• 3–5 years of relevant experience in e-commerce operations, marketing operations, PR, creator partnerships or project management
• Experience with a fashion, accessories, beauty, consumer-products or DTC brand
• Hands-on understanding of Shopify and digital-commerce workflows
• Experience coordinating launches, promotions or marketing campaigns
• Experience with PR outreach, creators, affiliates or media relations
• Excellent written and spoken English
• Strong project-management, communication and follow-through skills
• Commercial judgment and an understanding of how execution affects revenue
• Ability to work independently across multiple teams and deadlines
• Availability for substantial overlap with US Eastern Time

Experience with Shopify, ShopMy, Feishu/Lark is preferred.

Who Will Thrive Here

You do not wait to be reminded. You anticipate what is needed, follow up early and close the loop.

You can manage details while understanding the larger commercial objective. You know that a launch is not ready until the website, inventory, creative, CRM, PR and customer-experience requirements are aligned.

You communicate clearly, improve systems and raise problems with a proposed solution—not merely a status update.

Career Growth

• This position offers hands-on exposure to e-commerce, creator growth, PR operations and commercial launch management. Strong performance may lead to broader ownership as an E-commerce & Growth Operations Lead.