E-Commerce Senior Associate

The Parentinc is the #1 Parenting Platform in Southeast Asia across Content, Community and Commerce. We help parents have healthy pregnancies and raise healthy children and families. We have 3 subsidiaries

• Through theAsianparent business unit we reach more than 30 million mothers monthly across Web & App in 11 languages, across 13 countries, and are the world’s highest rated App with over 150k ratings of 4.8 on iOS & Android.
• Under our renowned brand Mama’s Choice, one of the fastest scaling D2C brands in Southeast Asia, we produce 50+ SKUs of Safe, Natural & Halal products for Mom & Baby.
• Last but not least, with Motherswork, we are a leading premium omni-channel business in Singapore, China and we have just expanded into Vietnam. We carry more than 300 brands and our products are available through Motherswork retail stores, e-stores, department stores, online platforms like Lazada, Shopee and Amazon.

Job Description

We are looking for an eCommerce Senior Associate based in Jakarta, Indonesia to join us in theAsianparent. This is a hybrid role (4 days WHO, 1 days WFH) that requires an individual that can work independently and collaborate online with our Singapore team effectively.

The main responsibility of this role is to take execution ownership of the end-to-end operations for 1of our key marketplaces (Shopee) and also contribute in the growth of 2 other marketplaces (TikTok Shop and Kris Shop).

As the eCommerce Senior Associate, you are expected to drive the strategy to meet our GMV targets through:

Ensuring Smooth End-to-End Marketplace Operations:

• Manage Motherswork’s operations on marketplaces, ensuring product listings are accurate, optimized, and up-to-date.
• Optimize On-Platform Ads Spend with allocated budget in order to achieve optimum ROAS, while prioritizing GMV growth.
• Ensure marketplace price competitiveness for key product listings and that it also meets the specific requirements of internal pricing alignment.
• Regularly updating stock, optimizing existing processes if need be and ensuring that we do not run OOS on the platforms.
• Ensure compliance to marketplace policies to ensure minimum penalties. If there are penalties, to ensure that they are resolved efficiently.

Promotions and Campaign Execution:

• Execute promotions for each marketplace, coordinating with each platform’s monthly campaigns dates (i.e. monthly D-Day, Mid Month and Pay Day Sales).
• Contribute in the strategy for campaign mechanics alongside team members in order to maximize sales while maintaining a healthy margin.
• Ensure timely and accurate submission of relevant products for campaigns.
• Monitor and optimize On-Platform Ads during peak sales periods to maximize traffic and conversion.

Performance Monitoring and Reporting:

• Leverage data within each platform to analyze and track key performance metrics in order to achieve monthly GMV targets.
• Highlight root causes in not achieving GMV targets as well as proactively proposing solutions in order to address the issue.
• Deep dive into marketplace data to identify product trends in order to distinguish products that are optimum on marketplaces.

Inventory and Order Management:

• Work with Buying team and Logistics team to ensure healthy stock levels in each marketplace, updating listings as necessary to avoid OOS issues
• Oversee order fulfillment processes to ensure timely delivery to Singapore customers, coordinating with Customer Success, warehouses teams or logistics providers as needed.

Required qualifications:

• 2-3 years in eCommerce, specifically with hands-on experience operating online marketplaces Shopee SG.
• Skilled at using Microsoft Excel/Google Sheets. Proficient in leveraging data from marketplace seller centres, conducting on-platform ads optimization and analyzing large datasets.
• Strong data analysis skills with the ability to interpret metrics and make data-driven decisions to improve performance.
• Proficient in English; fluency in Mandarin is advantageous.
• High attention to detail for managing product listings and monitoring marketplace compliance.
• Comfortable working independently, high level of ownership and high initiative to continuously improve existing processes or way of working.