Social Commerce Director

Role Overview The Social Commerce Director will lead the growth of the Company's end-to-end social commerce business, including live commerce, Video & Creative, and Affiliate ecosystem in Indonesia. This role is responsible for scaling sales, building affiliate ecosystems, driving livestream & video commerce performance, and delivering profitable growth for partner brands. The Social Commerce Director will work cross-functionally with Business Development, E-commerce, Marketing, and Regional Teams to position Intrepid as the leading TikTok Shop Partner (TSP) and Affiliate Management in Indonesia. Key Responsibilities: 1. Social Commerce Strategy & Growth Lead the overall social commerce strategy for Company's Indonesia, driving scalable sales growth across TikTok Shop and Shopee Define and execute growth initiatives to increase GMV, conversion rate, and platform share for partner brands. Develop end-to-end social commerce playbooks combining affiliate, livestream, and video commerce. Collaborate with regional teams and platform partners to strengthen Company’s positioning as a leading TikTok Shop Partner (TSP). 2. Affiliate Ecosystem Development Build and scale a high-performing affiliate ecosystem for brands Develop affiliate recruitment, onboarding, and retention strategies to expand the creator network. Drive affiliate GMV contribution through structured campaigns, incentives, and performance management. Establish systems to identify, nurture, and scale top-performing affiliates. Strengthen partnerships with creator agencies, MCNs, and platform affiliate programs. 3. Live Commerce Leadership Oversee the live commerce strategy and operational performance across partner brands. Develop scalable frameworks for livestream programming, host performance, and conversion optimization. Work closely with the Live Streaming team to improve studio productivity, show formats, and live selling effectiveness. Drive continuous improvement in live commerce KPIs including ERR, engagement, and conversion rates. Identify new formats and innovations to maximize the impact of live commerce in driving sales. 4. Video & Creative Commerce Lead the development of video-first commerce strategies, leveraging short-form content to drive discovery and conversion. Lead creative and production teams to scale high-performing video content for affiliate and brand campaigns. Establish content playbooks and creative guidelines optimized for TikTok and other short-video platforms. Ensure creative output aligns with platform trends, algorithm performance, and conversion goals. 5. Data & Performance Optimization Establish performance dashboards and data-driven decision frameworks to optimize social commerce performance. Monitor key metrics including GMV growth, affiliate contribution, livestream conversion, and video performance. Translate insights into actionable strategies to continuously improve sales efficiency and ROI. 6. Team Leadership & Capability Building Build and lead a high-performing social commerce team covering affiliate, livestream, and creative commerce functions. Develop internal capabilities, playbooks, and best practices to scale Company’s social commerce expertise. Foster a culture of innovation, experimentation, and rapid execution within the team. 7. Business Development & Strategic Pitches Partner with the Business Development team to develop social commerce strategies for client pitches and RFPs. Provide strategic input, market insights, and commercial frameworks to support new business opportunities. Participate in client presentations and pitch meetings to articulate Company’s social commerce capabilities. Develop case studies, playbooks, and thought leadership materials to strengthen Company’s positioning in social commerce. Translate platform opportunities (TikTok Shop, affiliate, livestream, video commerce) into scalable client growth strategies. Professional Experience: Minimum 8–12 years of experience in social commerce, e-commerce, digital commerce, or creator economy ecosystems. Proven experience working at TikTok / TikTok Shop, leading social commerce platforms, or top-tier social commerce and e-commerce agencies. Demonstrated track record of driving significant sales growth through social commerce channels, including affiliate, livestream, and short-video commerce. Experience leading major brand accounts or key product categories, with measurable impact on GMV growth, conversion, and platform performance. Strong understanding of TikTok Shop ecosystem, including affiliate programs, creator collaborations, livestream commerce, and platform algorithms. Market Expertise: Strong understanding of the Indonesian social commerce landscape, including consumer behavior, creator ecosystem, and platform dynamics. Proven experience operating in the Indonesia market, with the ability to adapt strategies to local trends, creators, and shopping behavior. Familiarity with local affiliate networks, creator communities, and live commerce practices in Indonesia. Language & Communication: Fluent in English (written and spoken). Mandarin proficiency is a strong plus, particularly for collaboration with platform partners and MNCs