EC Manager - ファッションブランド

【企業の特徴】

外資系ファッションブランド

＜ポジションサマリー＞

• EC戦略策定からサイト・商品管理、分析、デジタルマーケティング、オペレーション、プロジェクト・チーム管理まで幅広く担当
• ECシステム刷新やAPAC/HQとの連携を通じ、売上・収益目標の達成とECビジネスの継続的な成長を牽引するポジション
  
  

【仕事内容】

As a member of the Digital Omnichannel team, the E-commerce Manager will be primarily responsible for overseeing and managing an owned online store, contributing to the continuous growth of the company’s e-commerce business and achieving annual targets for sales and operating results. The position entails comprehensive responsibilities in every aspect of the e-commerce business, including strategic planning, team management, analysis, site management, merchandising, operations, digital marketing, and project management.

E-commerce Strategy & Management

• Develop and execute an e-commerce growth strategy and achieve sales and operating result targets.
• Plan and execute additional promotions, coordinating with both internal departments and external partners, if necessary.
• Manage the team and maximize productivity.
  
  

Project Management

• Oversee the end-to-end management of projects from planning, defining specifications, validating design, managing development schedule and resources, conducting QA/UAT, and monitoring the KPIs after releases.
• Develop and manage medium to long-term development roadmaps.
• Lead EC re-platform project.
• Research on new services and technologies and consider implementation.
  
  

Site / Product Merchandising

• Manage regular website updates and product listings to optimize CVR.
• Manage product catalog registration, including product images, descriptions, and size information.
• Identify bugs and UI/UX issues to enhance and request developers to implement.
• Manage setup of online promotions, sales, and generation of coupon codes.
• Manage creative assets provided by HQ and creation of local assets.
  
  

Analysis

• Create weekly sales reports to share business situations to stakeholders.
• Create ad hoc reports to evaluate the effectiveness of activities, including promotions, site enhancement, capsule collection, and release of new services.
• Create monthly reports of sales, operations, marketing, and products to monitor various business KPIs.
  
  

Digital Marketing

• Develop and execute performance-driven paid advertising campaigns across Google, Yahoo, Meta, affiliate, and other relevant platforms in collaboration with ad agencies and internal/external designers.
• Optimize ad creatives, copy, targeting, and bidding strategies for maximum efficiency.
• Allocate and manage advertising budgets efficiently to maximize ad revenue and ROAS.
• Seek and try new ad techniques and emerging ad platforms.
• Monitor KPIs including revenue, ad spend, CPA, CVR, ROAS, ad sales share and create monthly reports to share with the team as well as HQ counterparts.
  
  

Operations

• Oversee day-to-day operations and seek improvement opportunities.
• Work with logistics partners to streamline order fulfillment, shipping, and returns.
• Handle escalations from the customer service team, resolve root causes, and ensure a positive brand experience.
  
  

【応募資格】

■必須

• Native level Japanese, Business or above level English and able to work closely with APAC/HQ counterparts.
• Minimum of 4 years of experience working in e-commerce organization
• Minimum of 2+ years of team management
• Ability to develop e-commerce strategy and plans, implement activities, and achieve sales target
• Strong communication, leadership, problem-solving, analysis, teamwork, and presentation skills.
• Experience leading EC system replacements and managing system modification projects.
• Knowledge of digital / performance marketing as well as SEO.
• Experience in managing e-commerce day-to-day operations, working with payment gateways, logistics, fulfillment partners, and customer support.
• Strong analytical skills with expertise to provide e-commerce insights.
• Ability to manage multiple projects and work in a fast-paced environment.
• Knowledge of customer acquisition and retention strategies
  
  

■歓迎

• Experience in fashion e-commerce.
• Knowledge of market research techniques.
• Proficient in coding languages (such as HTML, CSS, and JavaScript).
• Experience using Adobe Photoshop, Illustrator, and After Effects.
  
  

【Job Reference ID】: JO-2611-284636

【英語力】: ビジネスレベル以上

【日本語力】: Fluent – Native level (Equivalent to JLPT N1)

【待遇・福利厚生】: リモートワーク制度（ハイブリッド勤務） フレックスタイム制度 各種社会保険完備 給与改定年1回 交通費支給 社員割引制度 確定拠出年金制度 産前産後／育児／介護休暇・補助金制度 ベネフィットステーション加入

【休日休暇】: 完全週休二日制（土曜、日曜、祝日）、年末年始休暇、年次有給休暇

【選考プロセス】 : 書類選考、面接数回を予定

雇用形態 : 正社員