Ecommerce Manager

E-commerce Manager – B2B Healthcare Distribution

Brussels, Belgium (location flexible for the right person) | Hybrid | German & English essential

I'm partnering with a leading European B2B distributor supplying healthcare practices across Belgium, France, the Netherlands and Germany. The business sells a catalogue of tens of thousands of products through a multi-site e-commerce operation, and online is a growing share of how its customers buy. It is part of a pan-European group and is investing significantly in its European e-commerce platforms.

They are looking for a hands-on E-commerce Manager to own the commercial performance of the websites once a customer arrives: what they find, what they see, what it costs them and how easily they can buy. You will own online revenue, conversion and catalogue quality across two brands and four markets, with a particular focus on the German-speaking market, where there is a significant growth opportunity.

Responsibilities

• Owning online trading: setting and tracking targets for revenue, conversion, average order value and repeat purchase by site and market, and running a weekly trading rhythm
• Improving conversion: identifying where customers drop out, from search and product pages through to checkout, then prioritising fixes, running tests and measuring the impact
• Owning catalogue and product data quality across tens of thousands of references, including categorisation, search, content, images, translations and healthy Merchant Center feeds
• Managing onsite merchandising and site search, aligned with the marketing campaign plan
• Working with pricing and category teams to monitor competitive positioning in each market and recommend changes
• Leading the platform roadmap with the web agency: owning the backlog, writing requirements and testing releases
• Building clear performance reporting by brand, site and market for senior management

You'll work alongside a Marketing Campaign Manager, who drives traffic through paid search, email and CRM, and a Marketing Project Manager, who runs the calendar and quality checks. Together you own the full customer journey.

Experience

• 4 to 8 years in e-commerce management, ideally in B2B distribution or a retailer with a large product catalogue
• A track record of growing online revenue and conversion, with clear examples of what you changed and the result
• Strong analytical skills, with daily use of GA4 or similar and confidence in Excel and product data exports
• Hands-on experience with an e-commerce platform such as Magento/Adobe Commerce, Shopware or Shopify Plus, and with PIM or product feed management
• Experience working with developers and agencies: writing requirements, prioritising a backlog and testing releases
• A good understanding of how pricing, merchandising and user experience drive online sales
• Fluent German and English

Nice to have

• French or Dutch
• Experience with Google Merchant Center and marketplace or comparison feeds
• Experience of a platform migration or re-platforming project
• A background in dental, medical or another regulated, high-SKU sector

What's on offer

• Genuine ownership of online performance across four countries in a business that is investing in its e-commerce
• Hybrid working from a Brussels HQ, with flexibility on location for the right person
• An international, multilingual team
• The scale and backing of a pan-European group, with room to grow

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