Ecommerce Operations Lead

Ecommerce Operations Lead

Latico Leathers | Remote | Full-Time | EST Hours Monday-Friday | $2,000–$3,500/month

About Latico Leathers

Latico Leathers is a family-run leather goods brand crafting full-grain leather

handbags and accessories since 1984. We are a lean, fast-moving ecommerce team with a strong brand, a loyal customer base, and real creative standards.

The Role

We are hiring an E-Commerce Marketing Manager to serve as the operational backbone of our marketing and ecommerce team. You will report directly to the CMO and take ownership of Shopify backend execution, cross-functional project tracking, and daily operational coordination. You will not just take orders. You will actively manage the team's workflow, lead weekly sync calls, and ensure nothing falls through the cracks.

This person eliminates the need for the team to chase status updates. They run a weekly team sync, consolidate all approvals and outstanding items, and present a single structured weekly review to the CMO rather than ongoing back-and-forth. The CMO should hear from this person in a meaningful way, not throughout the day on scattered requests.

What you own

Promo integrity. Nothing ships until you have personally verified that every advertised product actually carries the discount, that collections resolve to what the page promises, and that the page, the emails and the SMS state one identical end time. You can stop a launch. You are expected to.

The storefront. PDPs, collection rules, web banners, announcement bar, homepage sections, variant and gallery ordering, product tags, Shop By Color. You keep it accurate and launch-ready.

Conversion and funnel coherence. Landing pages that actually sell, and the test roadmap behind them. You make sure what the ad promises, what the page says and what the email says are the same thing. You decide what we test next, run it with our agencies, and read out results honestly whether they win or lose.

The ecommerce stack. Okendo, Aftersell, KnoCommerce, Redo, Intelligems. You own the relationships and whether each tool is earning its cost.

Automation. A real part of this job is removing work from this job. We run on Claude Code and HQ daily, and several automations are partly built already. You will finish them and build more. We expect this role to look materially different in six months because you automated pieces of it.

What success looks like

• 90 days: no promotion reaches a customer with a factual error, a mismatched end time, or a discount missing from an advertised product.
• 90 days: a written pre-launch checklist exists and every promo passes it before it ships.
• 6 months: daily and monthly reporting runs without you touching it.
• 12 months: promo setup takes under a day of your time instead of a week of everyone's, and at least eight conversion tests have shipped and been read out.

How decisions work here

You have no direct reports, so we are explicit about your authority instead.

You decide alone: collection rules and merchandising, PDP content and structure, banner and announcement copy, the conversion test roadmap, which stack tools we keep, and whether a promotion is ready to ship.

The CMO decides: discount depth, which products go into a promotion, campaign timing, and brand positioning.

When you escalate one of those, you get an answer within one business day. If you don't, escalate again. We would much rather be chased than ship something wrong.

What this role demands

We will hand you more work than one person can do. Part of the job is telling us what you are not doing this week and making it stick. We would rather hear that than watch a list quietly grow.

Setting something up is not the same as it working. We want someone whose instinct after configuring a discount is to open the live site as a customer and check it.

Briefing someone is not the same as it existing. If you hand work to an agency or a teammate, you own it until it is live.

Raising a problem and then proceeding anyway is not enough. If you need a decision and don't get one, block the launch or make the call yourself and document it. Both beat shipping something you already know is wrong.

You're a strong fit if you

• Have owned a Shopify store's front end yourself. Smart collection rules, variant logic, and how discount types stack are things you have debugged, not things you would look up.
• Have worked DTC across the full funnel. You understand how a paid ad's promise, the landing page, the PDP, the cart and the post-purchase flow have to line up, and you have owned more than one link in that chain.
• Know women's fashion and handbags well enough to have opinions. You can look at a fall drop and say which colors should lead, which bag is the hero, and what is going to photograph badly.
• Work AI-first. We run on Claude Code and HQ every day. We want someone who reaches for an automation before they reach for a checklist, and who has already turned recurring work into something that runs itself.
• Have a working eye for design. You don't need to be a designer, but you should be able to tell good layout from bad, direct a designer usefully, and make competent edits yourself in Canva or Figma.
• Verify against the live site rather than against the brief, and verify the math before you send it.
• Cut scope out loud. You have told a manager "not this week" and made it stick.
• Are comfortable saying a launch is not ready, to someone senior, without a reporting line to stand on.
• Have real conversion instinct. You know why a landing page underperforms and you can fix it.
• Write clearly in English, speak it comfortably in live conversation, and escalate early in writing.

Nice to have

Replo, Shogun, PageFly or a similar page builder. Klaviyo. Triple Whale. Okendo, Aftersell, KnoCommerce. Canva or Figma. A background in fashion, accessories or apparel specifically. Experience inside a DTC brand rather than only agency-side.



How to apply

Send your resume plus three things. Keep all three brief.

1. Go to laticoleathers.com, pick any collection page, and find something that is factually wrong or inconsistent on it. Screenshot it, say what's wrong, and say what you would do about it.
2. Tell us about a recurring task you automated with AI. What did it take before, and what does it take now?
3. Tell us about a time you told a manager something wasn't going to happen, and what happened next.

No portfolio decks.

Finalists are paid for a one-week trial on a real project before we make an offer.