eCommerce Sales Specialist - Marketplaces

Job Description: eCommerce Sales & Marketplace Ads Specialist

Company: Brands Dynamo LLC

Location: Ajman, UAE

Work Model: Remote

Experience: Minimum 2 years

About Brands Dynamo LLC

Brands Dynamo LLC is a fast-growing eCommerce company building and scaling consumer brands across the Middle East. We manage a diverse portfolio of brands across multiple product categories, including FMCG, household essentials, cleaning products, paper products, snacks, pet care, and beauty.

We work closely with leading online marketplaces, including Amazon UAE, Amazon Saudi Arabia, and Noon, with a strong focus on driving sales growth, improving advertising efficiency, expanding market share, and building profitable eCommerce businesses.

Role Overview

We are looking for a commercially driven eCommerce Sales & Marketplace Ads Specialist who can take ownership of marketplace sales performance and advertising campaigns across Amazon and other online marketplaces.

The ideal candidate will have hands-on experience managing Amazon Seller Central and/or Vendor Central accounts, planning and executing advertising campaigns, analyzing sales data, and optimizing campaigns to achieve revenue, profitability, and market share targets.

This role goes beyond campaign execution. You will be responsible for identifying sales growth opportunities, improving advertising returns, managing promotional campaigns, monitoring competitors, and ensuring that advertising investments translate into measurable business results.

Key Responsibilities
1. Marketplace Sales Growth & Performance

• Drive sales growth across Amazon UAE, and other assigned marketplaces, including Noon, Carrefour, etc.
• Monitor daily, weekly, and monthly sales performance against targets.
• Identify opportunities to increase revenue, improve conversion rates, grow market share, and increase product visibility.
• Develop sales action plans based on product performance, seasonality, pricing, competition, and marketplace trends.
• Monitor key commercial metrics, including revenue, units sold, average selling price, conversion rate, and contribution to profitability.
• Identify underperforming products and implement corrective actions to improve sales.
• Coordinate with catalog, inventory, and operations teams to maintain product availability and avoid stockouts on high-performing SKUs.
  

2. Marketplace Advertising Campaign Management

• Plan, launch, manage, and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and other available advertising formats.
• Structure campaigns by brand, product category, SKU, keyword, and campaign objective.
• Conduct keyword research, search-term analysis, bid optimization, and negative keyword management.
• Manage campaign budgets and daily advertising spend to achieve sales and profitability targets.
• Optimize advertising performance against key metrics, including ACoS, ROAS, TACoS, CPC, CTR, and advertising-attributed sales.
• Identify high-performing keywords, products, and campaigns to scale investment efficiently.
• Reduce wasted advertising spend by identifying irrelevant search terms, inefficient campaigns, and poorly performing placements.
• Develop strategies to improve organic ranking and reduce dependency on paid advertising over time.
• Monitor advertising performance regularly and implement data-driven optimization strategies.
  

3. Marketplace Campaigns, Promotions & Seasonal Sales

• Plan and execute marketplace promotional campaigns, including Ramadan, White Friday, Singles' Day, Prime-related events, payday campaigns, and other seasonal sales events.
• Prepare campaign calendars, promotional recommendations, advertising budgets, and sales forecasts.
• Coordinate advertising campaigns with marketplace promotions, vouchers, coupons, discounts, and deal opportunities.
• Identify products suitable for promotional investment based on sales potential, margins, inventory availability, and competitive positioning.
• Analyze campaign results to measure incremental sales, advertising returns, and overall promotional effectiveness.
• Ensure sufficient inventory and competitive pricing ahead of major campaign events.
• Prepare post-campaign reports highlighting sales achieved, advertising performance, lessons learned, and future opportunities.
  

4. Sales & Advertising Analytics

• Prepare daily, weekly, and monthly sales and advertising performance reports.
• Track performance against revenue targets, advertising budgets, ACoS/ROAS targets, and other agreed KPIs.
• Analyze product-level and campaign-level performance to identify growth opportunities and areas of concern.
• Provide actionable recommendations based on sales trends, keyword performance, competitor activity, and advertising efficiency.
• Forecast sales and advertising requirements for upcoming promotional periods.
• Monitor advertising spend against actual sales and identify opportunities to improve return on investment.
• Present clear performance summaries and recommendations to management.
  

5. Competitor, Pricing & Market Analysis

• Monitor competitor pricing, product launches, promotional strategies, keyword rankings, and advertising activity.
• Identify market gaps and opportunities to improve product positioning and sales.
• Recommend pricing and promotional adjustments in coordination with management.
• Monitor product visibility, search rankings, Buy Box performance, and listing conversion opportunities.
• Track category trends and competitor movements to support marketplace growth strategies.
  

6. Catalog & Conversion Optimization

• Maintain accurate and optimized product listings, variations, images, titles, bullet points, and backend search terms.
• Identify listing issues affecting visibility, conversion rates, or advertising performance.
• Work with the relevant teams to improve product detail pages and conversion rates.
• Monitor suppressed listings, stranded inventory, pricing issues, and other account-level problems affecting sales.
• Ensure compliance with marketplace policies and advertising guidelines.
  

7. Reporting Automation & AI Tools

• Use AI tools, spreadsheets, dashboards, and automation solutions to improve campaign management and reporting efficiency.
• Leverage data and automation to identify trends, analyze search terms, and generate optimization recommendations.
• Continuously improve reporting processes and campaign management workflows.
  

Requirements

• Minimum 2 years of hands-on experience managing Amazon advertising campaigns and marketplace sales, preferably within an eCommerce agency, seller, or vendor organization.
• Strong practical knowledge of Amazon Seller Central and/or Vendor Central.
• Experience managing Amazon advertising campaigns, including Sponsored Products and other relevant ad formats.
• Understanding of sales and advertising metrics, including ACoS, ROAS, TACoS, CPC, CTR, conversion rate, and organic versus paid sales.
• Demonstrated ability to analyze performance data and translate insights into sales growth.
• Experience with Amazon.ae is highly desirable; Amazon.sa and Noon experience will be an advantage.
• Strong Excel or Google Sheets skills, including reporting, data analysis, and performance tracking.
• Familiarity with tools such as Helium 10, Seller Sonar, Amazon Ads reports, or similar marketplace analytics platforms is an advantage.
• Knowledge of marketplace promotions, keyword research, bidding strategies, and budget management.
• Strong commercial understanding of revenue, advertising costs, product pricing, and profitability.
• Ability to work independently, manage multiple brands and campaigns, and meet performance targets.
• A bachelor's degree and relevant eCommerce or digital advertising certifications are preferred.
  

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable commercial outcomes, including:

• Sales Growth: Achievement of assigned marketplace revenue and unit-sales targets.
• Advertising Efficiency: Achievement of agreed ACoS, ROAS, and TACoS targets.
• Campaign Profitability: Efficient allocation of advertising budgets and promotional investments.
• Organic Growth: Improvement in organic rankings, visibility, and non-paid sales.
• Campaign Execution: Timely planning, launch, optimization, and reporting of advertising and promotional campaigns.
• Conversion Improvement: Improvements in listing conversion rates and product performance.
• Reporting & Accountability: Accuracy of reports, quality of insights, and timely implementation of corrective actions.
• Stock & Sales Coordination: Proactive identification of inventory risks that could impact campaign performance.

Specific sales and advertising targets will be assigned based on the brands, products, marketplaces, and budgets under management.

Compensation & Benefits

• Competitive compensation based on experience and capabilities.
• Performance-based incentives linked to agreed sales and advertising KPIs.
• Flexible remote working environment.
• Opportunity to work with multiple consumer brands across leading Middle Eastern marketplaces.
• Opportunity to grow with a fast-expanding eCommerce business.