Ecommerce & Content Marketing Manager
Remote | Full-Time
About the Role
We are looking for one of our US-based clients, a highly organized and creative Ecommerce & Content Marketing Manager to take ownership of the day-to-day marketing execution across multiple ecommerce and social media channels for a portfolio of consumer brands.
This is a hands-on execution role that combines content creation, ecommerce optimization, and marketing analysis. You will be responsible for creating engaging social media content, improving ecommerce product pages, analyzing marketing performance, coordinating with agencies and freelancers, and identifying opportunities to increase customer engagement and sales.
The ideal candidate understands ecommerce marketing, consumer behavior, social media, and content creation, and enjoys combining creativity with data to continuously improve marketing performance.
Experience
We are looking for candidates with 3–5 years of experience in ecommerce, digital marketing, consumer products, or related fields.
Experience with Amazon ecommerce is highly desirable, but candidates with strong Shopify or other ecommerce platform experience are also encouraged to apply.
Your ability to create high-quality content, improve ecommerce performance, think analytically, and take ownership of marketing initiatives is more important than experience with a specific platform.
Key Responsibilities
- Own the day-to-day execution of marketing activities across multiple ecommerce and social media channels.
- Plan, create, schedule, and publish content across Instagram, TikTok, Facebook, and Pinterest.
- Design graphics and edit engaging short-form videos for social media platforms.
- Produce product demonstrations, UGC-style content, reels, hooks, captions, text overlays, and promotional videos using existing assets.
- Repurpose high-performing content across multiple platforms to maximize reach and engagement.
- Write compelling, on-brand captions and manage the content calendar.
- Monitor community engagement and identify valuable customer feedback and trends.
- Track social media performance and continuously optimize content based on results.
- Improve ecommerce product pages, including titles, bullet points, images, A+ Content, Brand Stores, and other merchandising assets.
- Analyze competitor activity, customer reviews, conversion metrics, and ecommerce performance to identify growth opportunities.
- Create and edit simple video assets for ecommerce listings and advertising using existing footage and creator content.
- Collaborate with agencies, designers, and freelancers by providing clear creative direction and managing marketing projects.
- Support new product launches across ecommerce channels.
- Maintain monthly marketing reports and turn performance data into actionable recommendations.
- Support additional marketing initiatives including email marketing, creator outreach, retailer content, packaging updates, and other projects as business priorities evolve.
Marketing Focus:
- Social media content creation
- Ecommerce merchandising
- Amazon product listing optimization
- Short-form video content
- Consumer marketing
- Product launches
- UGC and creator content
- Marketing performance analysis
- Brand growth across ecommerce channels
The goal is to create marketing that drives engagement, improves conversion rates, and helps grow multiple consumer brands across digital channels.
What We're Looking For
- Experience managing ecommerce and digital marketing initiatives across multiple channels.
- Strong content creation skills, including graphics and short-form video editing.
- Experience creating engaging content for Instagram, TikTok, Facebook, and other social platforms.
- Understanding of ecommerce merchandising and conversion optimization.
- Experience improving product listings and customer-facing ecommerce content.
- Ability to analyze marketing performance and make data-driven recommendations.
- Strong written communication skills with the ability to write engaging consumer-focused copy.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Comfortable collaborating with agencies, designers, freelancers, and cross-functional teams.
- Self-motivated, proactive, and comfortable taking ownership of projects.
- Ability to work independently in a fast-paced, evolving environment.
- Experience with consumer products, ecommerce brands, or retail marketing is a plus.
- A portfolio showcasing social media content, ecommerce work, or creative marketing projects is required.
Important Role Clarification
This is not a strategy-only or management role.
We are looking for someone who enjoys executing marketing initiatives, creating content, analyzing performance, and continuously improving results. While you will collaborate with agencies and freelancers, you should be comfortable personally creating content, editing short-form videos, optimizing ecommerce listings, and owning day-to-day marketing execution.
You will play a key role in helping multiple consumer brands grow across ecommerce and digital marketing channels.
Schedule
- Full-Time
- Fully Remote
- Must have at least 5 hours of overlap with US Mountain Time
- Opportunity to grow responsibilities as the business continues to expand.