Ecommerce Team Lead

Job title: E-commerce Team Lead (Creative & Content)

Employment Type: Full-Time from day one, or a paid 20 hrs/week bridge engagement

Hybrid with one in-office day per week in BGC or Makati (varies by week).

Job Description

How you'll make an impact:

We're launching a women's consumer brand in the Philippines, reinventing the form factor of everyday supplements into something visual, shareable, and built for video-first commerce. The brand launches in Q4, and the founder, a 10-year eCommerce veteran, needs a hands-on leader to run day-to-day creative and e-commerce execution so he can focus on the business.

You'll lead the Multimedia Artist and Creative Strategist, own the content calendar and launch timelines, and turn founder direction into shipped work across TikTok, Reels, and marketplace channels.

Role Overview:

• Lead and manage the creative team: the Multimedia Artist and Creative Strategist, plus content creators and ads support as the team grows.

• Own day-to-day project management and delivery across social content, e-commerce creative, and launch campaigns.

• Act as the founder's right hand on e-commerce execution, taking day-to-day strategy, ideation, and task management off his plate.
• Keep creative, growth ops, and content/partnerships aligned so output stays on-brand, on-time, and performance-driven.

• Work hybrid from Metro Manila alongside a small launch team with a direct line to the founder.

Key Responsibilities:

Team & Creative Management

• Set priorities, assign work, and review output from the Multimedia Artist and Creative Strategist.

• Ensure all creative work is on-brand and on-deadline.

Content Planning & Execution

• Build and manage content calendars, launch timelines, and approval workflows.

• Oversee content across TikTok, Reels, and marketplaces.

Creative Strategy

• Translate founder direction and performance data into clear creative briefs and testing plans.

• Set priorities for the next round of creative based on results.

E-commerce Creative

• Oversee creative for TikTok Shop, Shopee, Lazada, and the brand site.

• Manage listings, product visuals, and promotional assets.

Campaign & Creator Coordination

• Coordinate with the Ads Manager, content creators, and influencers.

• Manage campaign execution and creator briefs.

Reporting & Operations

• Proactively report progress, blockers, and results to the founder.

• Build simple trackers and SOPs to keep the team moving quickly.

Required Experience:

• Proven e-commerce or social commerce experience at a consumer brand, including experience leading or managing creatives (design, video, content, or social).
• Track record of running day-to-day project management for content and campaign launches: timelines, briefs, reviews, and delivery.

• PH social commerce fluency and knows what creative sells on TikTok Shop, Shopee, and Lazada.

• Strong creative judgment, with the ability to critique and direct design, short-form video, and AI-assisted content to a high brand standard.
• Strong communication and independence; comfortable owning outcomes and working directly with a founder without daily direction.

Preferred Qualifications:

• Background at a beauty, wellness, supplement, intimate care, or Filipina-focused DTC lifestyle brand.

• Hands-on TikTok Shop PH content or ads experience.

• Experience working with creators and influencers, including UGC programs.

• Comfort with AI tools used to speed up design, video, and content workflows, with good taste in blending real and AI content.

• Startup or launch-phase experience, with a record of building simple systems, SOPs, and trackers.

What You'll Bring to the Team:

• A leader's mindset: takes direction at a high level and runs with it, without needing step-by-step instructions.

• Hands-on credibility that earns the respect of designers, editors, and strategists, and the ability to coach less experienced teammates.

• Urgency and ownership during a tight launch window, with calm, clear communication to the founder.

Schedule & Location Setup

Location: Metro Manila — Hybrid, with one in-office day per week in BGC or Makati (varies by week).

Schedule: Philippine Time (PHT): Monday–Friday, standard daytime business hours (exact hours to be confirmed directly with the founder).

Contract Type: Full-time from day one, or a paid 20 hrs/week bridge engagement for candidates not yet ready to leave a current role (typical conversion to full-time within 2–3 months).

Benefits:

- Competitive with top PH DTC brands; specific package to be discussed directly with on the founder call.