Email Coordinator

Job Description: Email Coordinator

Role summary
The Email Coordinator builds, tests and deploys every DTC email our client sends, on time and
error-free. This is an execution role in the CRM + Loyalty Lifecycle department: strategy, offers and the
send calendar are set by the lifecycle and loyalty leads, and this person turns them into live campaigns
and automations.

The job is high-volume and detail-heavy. Expect 15–25 sends a week in peak promo periods (Black
Friday, Holiday, EOY), plus ongoing triggered flows for Rewards Members, Preferred Customers, Retail
Customers, Lead/Prospects and lapsed customers etc.

Key responsibilities
Build and deploy

• Build campaign and triggered emails in the ESP from approved briefs, copy and creative, using
modular templates
• Set up A/B testing following best practices
• Set up audiences, suppressions, segments and send times exactly as the brief specifies
• Schedule and deploy sends against the promo calendar, including multi-market sends (US, CA,
AU) and time-zone staging
• Maintain and update automated flows: welcome, abandoned cart, browse, post-purchase,
onboarding and replenishment, winback, Rewards programs
• Promotion set-up request via JIRA

Quality assurance

• Run a pre-send QA checklist on every email: links, UTMs, offer codes, dynamic content,
personalization fallbacks, rendering across clients and devices, legal and compliance copy
• Coordinate seed and proof reviews with creative, legal and the campaign owner; secure sign-off
before deploy
• Own the error log: document any send issue, root cause and fix within 24 hours

Data and list operations

• Pull and load audience lists from CRM or BigQuery requests; validate counts against the brief
before send
• Manage list hygiene: bounces, unsubscribes, suppression files and deliverability monitoring
• Privacy Request changes (for email, SMS, direct mail)

Reporting

• Publish next-day send results (delivered, open, click, conversion, revenue, unsubscribe) to the
lifecycle team
o Daily checks on send performance (delivered, any issues in deliverability), weekly email
reporting KPI
• Help support weekly/monthly reporting needs (email heat map performance) as needed; update
automation decks with current email creative
• Keep the campaign tracker current with status, owners and deploy dates

What success looks like
Success is measured on accuracy and speed, not campaign revenue, which the lifecycle leads own.

Measure Target

Sends deployed on schedule 98%+

Sends requiring a correction or resend Under 1%

Brief-to-ready-for-QA turnaround 2 business days (standard), 1 day (rush)

Next-day results report published (all 100% of sends
deployments look correct with no failures)

Automated flows audited Monthly

First 90 days

1. 30 days: trained on the ESP, templates and QA checklist; building sends with review
2. 60 days: deploying standard campaigns independently; owning the campaign tracker
3. 90 days: running peak-period volume with no critical errors; maintaining at least two automated
flows

Qualifications
Required

• 1–3 years building and deploying emails in an enterprise ESP (Salesforce Marketing Cloud, Braze,
Klaviyo, Iterable or similar)
• Working HTML and CSS for email; comfortable editing modular templates and dynamic content
blocks
• Proven QA discipline: catches broken links, wrong codes and segmentation errors before they
ship
• Able to manage 10+ concurrent sends against hard deadlines
• Clear written communication with creative, legal, Loyalty + CRm, growth and analytics partners

Nice to have

• DTC beauty, skincare or subscription ecommerce experience
• Basic SQL for audience pulls and count validation
• Familiarity with deliverability (authentication, sender reputation, inbox placement)
• Experience with multi-market or multi-language sends
Tools, reporting line and partners


Reports to Email / Lifecycle Manager, Shop More pod

Works daily with Lifecycle and CRM leads, Loyalty/Rewards Lead, Creative, Web Ops,
Growth Analytics, Legal

Tools ESP, BigQuery (list pulls), Litmus or Email on Acid (rendering), campaign
tracker, GA/Heap, JIRA, Salesforce Marketing Cloud, PowerBI

Level Coordinator, individual contributor, no direct reports

Skills

1–3 years building and deploying emails in an enterprise ESP (Salesforce Marketing Cloud, Braze, Klaviyo, Iterable or similar); working HTML/CSS for email and modular templates; proven pre-send QA discipline; able to manage 10+ concurrent sends against hard deadlines; clear written communication with creative, legal, CRM, growth and analytics partners.

DTC beauty, skincare or subscription ecommerce experience; basic SQL for audience pulls and count validation; familiarity with deliverability (authentication, sender reputation, inbox placement); multi-market or multi-language send experience.

Enterprise ESP (Salesforce Marketing Cloud, Braze, Klaviyo or Iterable), HTML/CSS for email, BigQuery (list pulls), Litmus or Email on Acid, JIRA, GA/Heap, PowerBI, campaign tracker.