Email Marketing Manager

Email Marketing Manager

📍 Remote ( Initial training at Office Coimbatore) | Full-time | Competitive, as per industry standards

About Backdropsource

Backdropsource designs and sells custom event backdrops, tension fabric displays, trade show media walls, and exhibition products to businesses, churches, event planners, and trade show exhibitors across 8+ geographies.

Role Overview

We're looking for an Email Marketing Manager to own and grow our email channel — driving repeat purchases, nurturing leads, and building lifecycle campaigns that convert browsers into customers and customers into repeat buyers. This is a hands-on role covering strategy, copywriting, segmentation, and performance analysis.

Key Responsibilities

• Plan and execute the email marketing calendar — promotional campaigns, product launches, seasonal/trade show season pushes, and abandoned cart/browse recovery flows
• Build and optimize lifecycle automations (welcome series, post-purchase, win-back, etc.)
• Segment the customer database (B2B vs B2C, churches, trade show exhibitors, repeat vs. first-time buyers) for targeted messaging
• Write and brief email copy; coordinate with design for on-brand templates
• A/B test subject lines, send times, layouts, and CTAs to improve open, click, and conversion rates
• Report on key metrics (open rate, CTR, revenue per email, list growth, unsubscribe rate) and translate data into action
• Work with the sales team to support B2B email outreach

Required Skills & Experience

• 2+ years of hands-on email marketing experience, ideally in e-commerce
• Proficiency with an ESP (Klaviyo strongly preferred, or Mailchimp/Omnisend/ActiveCampaign)
• Strong copywriting skills with an understanding of persuasive, conversion-focused messaging
• Experience building automated flows and segmentation strategies
• Comfortable with basic HTML/email template editing (not mandatory, but a plus)
• Familiarity with Shopify is a plus
• Experience marketing to niche B2B segments (events, exhibitions) is a plus
• Experience with SMS marketing as a complementary channel is a plus

Compensation

Competitive, as per industry standards.