Email Marketing Specialist

1. Email marketing and automation. Own the hands-on execution, management, and optimization of Made4net’s email marketing and marketing automation programs in HubSpot.
2. Marketing project coordination. Coordinate projects across the Marketing department, keeping timelines, deliverables, and stakeholders on track.

Key Responsibilities

• Email Marketing Execution & Automation (HubSpot)
  • Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
  • Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
  • Build polished, responsive emails using approved content and creative assets.
  • Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences.
  • Execute A/B tests across subject lines, email content, CTAs, audiences, and send times.
  • Maintain email database health, including list hygiene, suppression lists, and contact data quality relevant to email marketing.
  • Ensure email marketing compliance (e.g., CAN-SPAM, GDPR) and best practices for deliverability.
  • Troubleshoot execution issues and ensure emails, forms, and workflows function correctly.
  • Monitor and manage the general marketing inbox (hello@).
• Email Performance & Optimization
  • Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions.
  • Build and maintain HubSpot dashboards and reports to track email and automation performance.
  • Analyze results and identify opportunities to improve engagement and conversions.
  • Recommend and implement improvements to workflows, automation, personalization, and execution.
  • Stay current on HubSpot capabilities, platform updates, and email marketing best practices.
• Marketing Project Coordination
  • Coordinate assigned marketing projects and initiatives across the department.
  • Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current.
  • Proactively follow up with team members and stakeholders to keep deliverables on schedule.
  • Identify bottlenecks and risks early, and help resolve execution issues to keep projects moving.
  • Organize project kickoffs and check-ins as needed.
  • Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership.

Skills, Knowledge and Expertise

• Collaboration: Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Cultivate Innovation: Creating new and better ways for the organization to be successful
• Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

• Bachelors degree required
• 5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot.
• Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
• Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
• Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
• Experience with A/B testing, reporting, and performance optimization.
• Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet).
• Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines.
• Strong communication skills and comfort following up with stakeholders across the team.
• Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders.
• HubSpot certifications are a plus. Basic HTML/CSS for email is a plus.

Benefits and Compensation

• Health insurance (medical, dental, vision) with a robust wellness program to support your physical and mental well-being
• Generous paid time off policy
• Company-matched 401(k) retirement plan to help you secure your future
• Tuition reimbursement program to support your continued education and career advancement
• Employee assistance program providing confidential counseling and support services for personal challenges
• Discretionary employee bonus program
• Employee Discounts and perks through our PEO