Email Marketing Strategist

About the Role:

The Email Marketing Specialist is responsible for the strategy and creation of assets email marketing and marketing automation campaigns. This position requires both copywriting and strategic skills, plus an ability to write compelling, thoughtful content. Familiarity with email marketing, marketing automation platforms, and overall digital marketing is a must. This position will come with internal growth opportunities through the expansion of services.

Responsibilities:

• Create and implement strategy and collateral for content marketing and email marketing campaigns, ensuring efforts achieve a client’s goals and expectations
• Create individual concepts and strategies that drive and integrate with marketing automation and email marketing campaigns
• Serve both enterprise-level and SMB clients
• Process development and optimization for email marketing and marketing automation services for Rocket55
• Delegation and oversight of specific tasks required to ensure effective content strategy and marketing
• Contribute to process improvement for various content initiatives

• Support for sales team, including scoping, opportunity assessments, and proposal meetings

Requirements:

• Abilities in HubSpot, Pardot, Marketo, or other related marketing automation tools/platforms
• High-level and tactical content strategy abilities
• Creative copywriting, both empathetic and strategic
• Deep, holistic understanding of organic social platforms and strategies
• Ability to ideate on the fly and brainstorm new ideas and strategies during internal and client-facing meetings
• Initiative, teamwork, time management and delegation
• Client-facing skills, including ability to sell and advocate for ideas and services
• Ability to collaborate with roles across company
• Ability to sell and upsell services
• Ability to train other team members in content strategy and copywriting
• Sell and advocate for team’s work to the client and stakeholders

Preferred Qualifications:

• Basic or advanced knowledge of search engine optimization
• Editing and proofreading skills
• Familiarity with Google Analytics
• Wireframing and site mapping

About Rocket55 (rocket55.com):

Rocket 55 is a leading, full-service digital agency with a proven track record of delivering results for our clients. While digital has become a popular bolt-on service for many traditional agencies, we have been an innovative leader in the digital space for the last decade. Our breadth and depth of expertise is hard to match.

We are a growth-focused business, having made the Inc. 5000 list in 5 of its 11 years. Our continual growth has allowed us the opportunity to not only promote from within, but to attract additional team members who are absolutely passionate about client outcomes and honing their expertise. We are the perfect fit for people who love a fast-paced work environment; where evolution is an exciting, continual part of their daily lives. We do our best to leave our egos at the door and embrace problems from a mindset of curiosity towards improvement.

We strongly believe that diversity in all forms makes for a stronger organisation. If you value an environment that embraces and rewards performance, alongside collaboration, then Rocket55 would be a great fit for you.