EMEA Platform Partner Marketing Manager

Platform Partner Marketing Manager – Contractor Location: London office preferred; open to remote working across EMEA or Dublin Contract length: To be confirmed Working hours: Full-time, 40 hours per week About Algomarketing Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond. The Role Algomarketing is seeking an experienced, creative, and results-oriented Platform Partner Marketing Manager to support a Global Enterprise SaaS organisation. You will work with a portfolio of strategic SaaS platform partners to understand shared customer needs, develop joint marketing plans, and execute co-marketing campaigns. The role will focus on driving customer acquisition, product adoption, partner-led pipeline generation, and long-term partner growth. As an early contributor to the Partner Marketing function, you will also help shape the platform partner marketing strategy and investment model. Responsibilities / Role-Specific Context Define annual joint marketing strategies, objectives, and success measures for a portfolio of strategic SaaS platform partners. Develop joint value propositions, messaging frameworks, and tailoredco-marketing programmes. Plan and execute activities such as joint email campaigns, co-branded webinars, content programmes, and demand-generation initiatives. Drive new-user acquisition, product adoption, upsell opportunities, and sales pipeline through partner channels. Integrate partners into broader campaigns by collaborating with campaign marketing, regional marketing, and demand-generation teams. Administer and optimise market development funds to maximise return on investment. Track and evaluate the performance of co-marketing initiatives, sharing insights and recommendations with the wider team. Identify the most effective levers for improving customer acquisition and activation through platform partners. Partner closely with sales and global partnerships teams to increase product adoption and strengthen partner satisfaction. Minimum Requirements 6–10 years of relevant B2B marketing experience. Demonstrated experience working with go-to-market partners to create joint marketing plans and execute programmes that generate customer acquisition and sales pipeline. Experience developing joint messaging and producing partner-led marketing content. Proven ability to measure and improve the return on marketing investment within an indirect or partner-led business model. Strong understanding of customer journeys through partner distribution channels. Good knowledge of marketing funnels, sales cycles, product lifecycles, and the role of partner marketing in driving adoption and revenue. Ability to manage multiple strategic partner relationships and marketing initiatives simultaneously. Preferred Skills A proactive, startup-style mindset with a strong bias towards action. Ability to adapt and perform effectively in a fast-paced, evolving environment. Strong strategic thinking combined with meticulous attention to detail. Ability to translate broader business objectives into aligned marketing strategies and executable plans. Proven effectiveness in cross-functional and collaborative working environments. Excellent analytical skills, with the ability to turn complex performance data into clear and actionable insights. Strong stakeholder management, communication, and influencing skills. A commitment to inclusive collaboration, rigorous thinking, and constructively challenging assumptions.