EU-EMEA Marketing Specialist

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EMEA Email & Digital Marketing Specialist – Ingredients + Specialties

Location: Bradford/ Hybrid

About the Role

We are looking for a creative and commercially minded EMEA Email & Digital Marketing Specialist to join our growing Digital team within the Ingredients + Specialties division.

The primary focus of this role will be planning, building, managing, and optimising email marketing campaigns for the I+S division across EMEA using Salesforce Marketing Cloud. Working with colleagues across Sales, Product Management, Technical, and Marketing teams, you will help deliver targeted campaigns that support customer engagement, ecommerce growth, retention, and digital adoption.

Alongside email marketing, you will support the management and optimisation of Ingredient + Specialties EMEA website content, including building and updating pages, developing campaign landing pages, and implementing SEO improvements.

You will also support the effectiveness of our digital channels by helping monitor performance, maintain consistent brand standards, and identify opportunities to improve our email and website activity.

This is an opportunity to develop practical digital marketing skills while supporting email campaigns, continuous improvement, and a positive customer experience.

Key Responsibilities

1. Email Marketing & Automation

• Plan, build, test, and deploy email campaigns using Salesforce Marketing Cloud, managing the campaign calendar and prioritising requests from internal stakeholders.
• Develop targeted campaigns and automated customer journeys to support onboarding, retention, reactivation, cross-selling, upselling, and ecommerce growth.
• Use customer data, segmentation, and personalisation to deliver relevant communications aligned with customer behaviour, product interests, and business priorities.
• Monitor campaign performance, including engagement, conversions, and revenue attribution, producing reports and recommendations to improve effectiveness and ROI.

2. EMEA Website Management & SEO

• Support the building, editing and publishing of website pages using the existing content management system (CMS), established templates, publishing processes, and brand guidelines.
• Help maintain industry, supplier and campaign landing pages to support regional marketing activities.
• Use website analytics and SEO tools to monitor performance and learn how content can be improved.

3. Digital Channel Effectiveness & Brand Consistency

• Help identify opportunities to improve the consistency and quality of email and website activity.
• Ensure campaigns, website content, and digital assets align with brand guidelines, messaging, and digital best practices.
• Support improvements to workflows, quality checks, content management, and content delivery.

Skills & Experience

Essential

• Experience using email marketing software and managing end-to-end campaigns.
• Understanding of email marketing, audience segmentation, personalisation, and campaign optimisation.
• Confidence working with data to interpret campaign metrics and performance.
• Good organisational, project management, copywriting, and communication skills.
• Proficiency with Excel or similar reporting tools.
• Understanding of GDPR and responsible customer-data handling.

Desirable

• Experience with Salesforce Marketing Cloud, CRM systems, CMS or customer data platforms.
• Experience in B2B ecommerce, manufacturing, distribution, or industrial sectors.
• Understanding of SEO, including on-page optimisation, metadata, headings, and internal linking.
• Familiarity with Google Analytics 4, Tableau, Semrush, Looker Studio, or SEO platforms.
• Understanding of HTML/CSS for email editing or minor website adjustments.

Personal Attributes

We’re looking for someone who is:

• Creative and curious: Brings ideas, learns from data, and looks for ways to improve digital content.
• Organised and accountable: Manages priorities carefully, maintains accuracy, and follows through on tasks.
• Collaborative and adaptable: Communicates well, works effectively across teams, and supports changing digital priorities.

Why Join Us?

• Develop skills across email marketing, automation, website management, SEO, and digital optimisation.
• Help improve how we use digital channels to support business growth and customer engagement.
• Contribute to improving the digital customer experience and supporting ecommerce growth.
• Work closely with commercial, technical, product, and regional marketing teams as part of a digital team focused on innovation, operational effectiveness, and continuous improvement.

Univar Solutions is a leading, global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of our daily lives - from life-saving medicines and vitamins to hand sanitizers and industrial materials used for cleaning, construction, and more. Our global team of more than 9,500 employees support our vision to redefine distribution and be the most valued chemical and ingredient distributor on the planet!

We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.

Univar Solutions supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe!

We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities.

Univar Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification