EU - Senior Marketing Manager

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

As EU Senior Marketing Manager, you'll translate Jellycat’s global marketing strategy into a connected and locally relevant plan across the European region. Based from our London head office and reporting to the Senior Director, Regional Marketing, you'll lead the development and delivery of integrated marketing activity, bringing together brand campaigns, communications, trade marketing and retail experiences to strengthen fan connection and support sustainable commercial growth. You'll partner closely with commercial teams across Europe, while leading regional planning, agency management and cross-functional execution to ensure every activation feels unmistakably Jellycat.

You'll be;

• Developing and delivering the regional marketing plan for Europe, aligned to global brand priorities and commercial objectives.

• Identifying opportunities through consumer, customer and market insights to drive brand awareness, fan engagement and growth.

• Owning and coordinating an integrated European marketing calendar across campaigns, communications, trade marketing, retail and experiential activity.

• Leading seasonal and quarterly planning cycles, ensuring priorities, resources and timelines are aligned across multiple markets.

• Activating global campaigns locally while maintaining brand consistency and creative excellence across Europe.

• Supporting PR, influencer, creator, social and fan engagement initiatives to deepen consumer connection with the brand.

• Partnering with commercial teams and key retail partners to deliver impactful customer, wholesale and retail marketing programmes.

• Managing budgets, agencies and external partners to ensure effective delivery and strong return on investment.

• Monitoring performance, sharing insights and embedding continuous improvement across marketing activity.

• Acting as the day-to-day marketing lead for the region, representing European market needs and influencing regional and global stakeholders.

You'll have;

• Significant marketing experience within a consumer brand, lifestyle, retail, entertainment or premium product environment.

• A strong track record of delivering integrated marketing campaigns across brand, communications, retail, trade or experiential channels.

• Experience translating global strategy into successful regional or local market plans.

• Strong commercial awareness and experience partnering with sales, retail or market leadership teams.

• Excellent planning, project management and stakeholder management skills across complex, multi-market environments.

• An understanding of European consumers, cultures, wholesale and retail dynamics.

• Experience managing budgets, agencies, suppliers and performance reporting.

• The ability to balance creative thinking with disciplined execution and attention to detail.

• Strong communication skills and confidence influencing senior stakeholders.

• A collaborative leadership style with a passion for creating exceptional brand experiences.