Europe Go-to-Market Manager

About Fler

Fler is a fast-growing Italian shaving and personal care brand redefining everyday body care routines through innovative products, high-performance formulations and distinctive design. We are on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus.

With a growing international presence and partnerships with leading retailers across Europe and the US, we're entering an exciting new phase of global expansion.

With a presence in over 20 countries, a growing network of retail stores and partnerships with leading international retailers, Fler is rapidly scaling its global footprint. As we enter our next phase of expansion, we're looking for ambitious, entrepreneurial people who want to make an impact and grow alongside us.

The Role

We're looking for a smart, ambitious and commercially driven Europe Go-to-Market Manager to accelerate Fler's growth across European markets.

You'll manage relationships with international distributors, retailers and local partners, taking ownership of commercial performance, market development and profitability across your assigned countries.

This is a dynamic, hands-on role combining international sales, business development, strategic planning and cross-functional coordination, with direct exposure to Fler's leadership team.

What You'll Do

• Own Market Performance: Drive revenue growth across assigned European markets, monitor country-level P&Ls, manage forecasts and track profitability.
• Manage Distributors & Retailers: Build strong relationships with international distributors and key retail accounts, driving commercial performance and distribution expansion.
• Develop New Markets: Identify new business opportunities, support commercial negotiations and lead the development of new retail partnerships.
• Drive Go-to-Market Planning: Define country-level commercial priorities, assortment recommendations, pricing and promotional plans.
• Coordinate International Launches: Work closely with HQ marketing, trade marketing, product and operations teams to ensure successful market execution.
• Monitor Business Performance: Analyze sell-in, sell-out, margins, distribution and partner performance to identify growth opportunities.
• Manage Stakeholders: Act as the primary point of contact for distributors, retailers, agencies and local commercial partners.

Who You Are

• 2-3 years of experience in international sales, business development or key account management.
• Experience in beauty, personal care, FMCG, lifestyle or consumer goods is a plus.
• Exposure to international distributors or European retail markets is highly valued.
• Strong commercial mindset, negotiation skills and analytical abilities.
• Comfortable working with budgets, forecasts and business performance data.
• Excellent organizational and stakeholder management skills.
• Proactive, resourceful, entrepreneurial and comfortable in a fast-paced environment.
• Fluent English and Italian; additional European languages are a plus.
• Based in Milan with availability to travel internationally.

What We Offer

• Competitive package: Annual gross salary (RAL) of €35,000-45,000, depending on experience and qualifications, meal vouchers (7€/day) plus an annual performance bonus linked to individual and company targets.
• Hybrid working: Up to 2 days of smart working per week.
• International exposure: Approximately 20-30% travel across European markets to meet retailers, distributors and business partners.
• Fast-track growth: a stimulating, fast-paced environment where professional development moves at the speed of a dynamic, high-growth scale-up, with a clear path toward a broader regional leadership role as Fler continues to scale.
• Direct leadership exposure: Work closely with Fler's founders and leadership team, contributing directly to the company's international growth strategy.