Event Strategist

Employment: Full-time, direct with our client
Work Style: Remote (U.S.)
Recruitment Partner: HTS Recruiting

About the Opportunity

HTS Recruiting is partnering with a channel-focused, partner-led organization to hire an Event Strategist for the global events strategy team. In this role, you will be embedded within our client’s marketing organization and play a key part in elevating event marketing effectiveness and reach. The ideal candidate brings deep experience in event strategy and experiential marketing, with strong presentation and communication skills.

What You’ll Do

Event Portfolio Planning

Help shape an event portfolio that takes the most strategic approach to event marketing investments:

• Develop and maintain a deep understanding of our client’s business and marketing goals.

• Become an embedded, knowledgeable member of stakeholder teams.

• Support the development of the Marquee & Industry Event (MIE) strategy and plan aligned to business/marketing priorities.

• Conduct event research for new and developing portfolios (e.g., AI).

• Define the right level of participation for each event and lead the contracting process for your assigned events.

• Establish and nurture relationships with event producers and manage the re-sign process.

Event Experience Design

Once the event mix is defined, lead the strategic blueprint at the program level:

• Establish event goals and measurable objectives.

• Identify target audiences and their key care-abouts.

• Define the impact required on each audience segment.

• Map the pre-, during-, and post-event customer journey touchpoints to goals and objectives.

• Build an event measurement framework tied to marketing’s key success measures.

• Provide ongoing consultation during planning as a member of the Global Customer Events team, partnering closely with the Program Lead and Audience Engagement Lead.

Event Portfolio Management & Nurturing

Provide ongoing support throughout the year to maximize event investments:

• Conduct on-site event audits.

• Monitor industry trends and best practices.

• Drive performance management and reporting.

• Maintain outreach and relationships with event producers.

• Perform competitive and partner analysis.

• Align programs with the client’s key marketing campaigns.

• Support acquisition integration, where applicable.

What You’ll Bring

• 7+ years in event strategy and experiential marketing (required).

• Proven problem-solver and idea-generator.

• Strong ability to manage and influence key stakeholders.

• Relationship-first approach across global events, multi-agency, and stakeholder communities—embracing a “one team” mindset.

• Skilled facilitator and storyteller; able to engage and influence at all levels.

• Data-driven mindset; comfortable leveraging insights to drive decisions and demonstrate measurable impact.

• Up-to-date knowledge of industry trends and passion for future-forward practices.

• Strategic thinker with clear communication, conceptual strength, and the ability to create clarity amid ambiguity.

• Composed under pressure; drives alignment and outcomes.

• Excellent written communication, presentation skills, and executive presence; adept at building cross-functional relationships.

• Strong PowerPoint skills; tech-savvy.

• Bachelor’s degree in Marketing, Communications, or related field.

Compensation & Benefits (Provided by Our Client)

• Competitive compensation commensurate with experience.

• Full healthcare package (medical, dental, vision), long-term disability, life, and AD&D insurance.

• Flexible paid time off and paid holidays.

• 401(k) with company match.

• Learning & Development stipend.

• Employee referral bonus.

Equal Opportunity

Our client is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or other legally protected characteristics.